Manufacturers Archives

Advocacy / Manufacturers / More Insights

Independence Day- July 4th 2015

David Gordon Posted On July 3, 2015

We are reminded every 4th of July to have a ‘Safe One’. Drink and eat what ever you want. But in these times where children and teenagers are recruited via the Internet to some war that does not concern […]

Channel Strategies / Contractors / Distributors / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Reps

Can you spell … Disintermediated?

David Gordon Posted On May 28, 2015

That was the subject line of an email received this morning from a distributor. The body of email had a link: http://creesolutions.com/Solutions/NoHassles. Which started a thought process of: Is this really disintermediation when there are a number of lighting manufacturers who […]

Associations / Contractors / Customer Segments / Customer Service / Distributors / Industrial Market / Industry News / Manufacturers / More Insights / People in the News / Productivity / Supplier / Products / Technology

NAED 2015 National Meeting – A Whirlwind Weekend in Chicago

David Gordon Posted On May 20, 2015

NAED held its 2015 Annual Meeting in Chicago this past weekend. 748 people registered. There were 93 distribution entities and 105 manufacturer entities (inclusive of divisions for each) but there were only 46 manufacturer strategic one-on-one booths where distributors could […]

Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights / Reps / Supplier / Products

A different type of lighting agency? And LightFair input

David Gordon Posted On May 14, 2015

LightFair is over. The awards have been given and many are talking about the plethora of lighting suppliers and throngs of people at The Show. While we didn’t attend, those distributors whom we spoke to that did attend said it […]

Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Logistics / Manufacturers / Marketing / More Insights / Pricing / Profitability / Purchasing / Technology

Amazon Upgrades from Supply to Business

David Gordon Posted On May 6, 2015

Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries! They regularly make […]

Branding / Manufacturers / More Insights

Manufacturer Showcase Launched

David Gordon Posted On April 27, 2015

ElectricalTrends launched a new feature this week. Our Manufacturer Showcase section enables participating manufacturers to upload content to support their distributors. Information will include new product information, press releases, white papers, technical information, videos and more. The first two manufacturers […]

Branding / Customer Segments / Distributors / Industrial Market / Manufacturers / More Insights / Research Reports / Sales Channel

Reading Round-Up: Hubbell, Graybar, Grainger, Rexel, Data Centers, Vertical Marketing

David Gordon Posted On April 19, 2015

It’s been a little while since we’ve shared some new content, which we’re working on. We’ve both been traveling a bit and have been off-site at clients, but we’ll get back to sharing this week. To start the week off, […]

Awards / Channel Strategies / Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights / Supplier / Products

Growing through Innovation … Cree Recognized Worldwide

David Gordon Posted On March 10, 2015

It’s said by many that innovation drives growth. Be it innovations in products, services, processes, marketing, customer service or other areas of the business, innovation can differentiate your company. For many manufacturers, innovation is driven by the National Electric Code (NEC). […]

Associations / Distributors / Manufacturers / More Insights / Technology

TCP Skirts UL?

Brad Justus Posted On March 4, 2015

This week on Bill Attardi’s Energy Watch News blog there was a brief story on a lawsuit filed against TCP. The posting mentioned corporate misconduct and that the stock dropped 50+% on the previous Friday. A little digging revealed this […]

Associations / Channel Strategies / Customer Segments / Distributors / eBusiness / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Productivity / Reps / Research Reports / Sales Channel / Supplier / Products / Technology

NAED 2015 South Central Observations

David Gordon Posted On February 26, 2015

It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]