Recently there have been a number of distributors who have launched upgraded websites with eCommerce capabilities. Reportedly launch times range from 4 to 28 months … and maybe more (Kirby Risk, State Electric, Independent Electric, Fairmont Supply, Turtle & Hughes, […]
ElectricalTrends, a service of Channel Marketing Group, is pleased to announce that we will be a co-sponsor of the B2B Next conference this September in Chicago. This conference is different than many of the eCommerce conferences that are marketed to […]
Independent Electric Supply, www.iesbuy.com, is pleased to announce the addition of Taylor Troy as Digital Marketing Specialist. Taylor has a Bachelor of Fine Arts degree in Graphic Design. In her new role, Taylor will be responsible for IES online presence and its […]
eCommerce continues to be a heavily discussed issue within the electrical industry with distributors, in aggregate, investing millions of dollars and manufacturers redesigning sites, investing to build, manage and enhance product content and considering the alternative channels that eCommerce is […]
In honor of LightFair being next week, thought it good timing for a little “Reading Roundup” with a focus on lighting … tidbits we’ve heard and seen that relate to lighting: PoE, power over ethernet, was a topic at the […]
Quality product data is the difference between an “adequate” website and one with “quality” data that is valued by customers. And “valued” is determined by increased traffic, increased sales, a better search experience and being easier to be found via […]
Promotions are a significant element of a distributor’s marketing plan, especially if the audience is contractors. A “do this, get that” mentality. Something to create increased awareness (or perhaps used to provide sales a crutch in talking to customers). In […]
The lighting market is more competitive than ever before. And with unit sales rates exceeding revenue growth rates, aside from declining materials costs, as they say “it’s the competition, stupid.” Historically the term “value engineering” is derisively referred to as […]
Earlier today Home Depot presented at the Raymond James 39th Annual Institutional Investors Conference. While, overall, Home Depot is not a significant competitor to electrical distributors, if you serve the residential electrical contractor / builder market or the small contractor market, […]
According to a recent study conducted by Channel Marketing Group titled “State of eCommerce, Electrical Contractor & End-User Insights”, electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory. […]
David Gordon
Channel Marketing Group
919-488-8635
