Mayer Moves Forward
The company formerly known as Mayer Electric Supply made a small but subtle move recently and changed its name to Mayer. Along with the name change came an evolved brand and updated logo and mark. For a company that is […]
The company formerly known as Mayer Electric Supply made a small but subtle move recently and changed its name to Mayer. Along with the name change came an evolved brand and updated logo and mark. For a company that is […]
Every year hundreds of millions of dollars have been invested / spent by manufacturers to solicit preference from distributors. In fact, about 10 years ago we estimated over $500M was spent in rebate funding. (Today we estimate over $1 billion!) […]
We’re at the mid-year and we’re hearing a wide array of distributor and manufacturer performance. Industry forecasters state the market should be around 6% which begs the question, are you above the industry forecast and growing or are you letting […]
Recently there have been a number of distributors who have launched upgraded websites with eCommerce capabilities. Reportedly launch times range from 4 to 28 months … and maybe more (Kirby Risk, State Electric, Independent Electric, Fairmont Supply, Turtle & Hughes, […]
ElectricalTrends, a service of Channel Marketing Group, is pleased to announce that we will be a co-sponsor of the B2B Next conference this September in Chicago. This conference is different than many of the eCommerce conferences that are marketed to […]
Independent Electric Supply, www.iesbuy.com, is pleased to announce the addition of Taylor Troy as Digital Marketing Specialist. Taylor has a Bachelor of Fine Arts degree in Graphic Design. In her new role, Taylor will be responsible for IES online presence and its […]
eCommerce continues to be a heavily discussed issue within the electrical industry with distributors, in aggregate, investing millions of dollars and manufacturers redesigning sites, investing to build, manage and enhance product content and considering the alternative channels that eCommerce is […]
In honor of LightFair being next week, thought it good timing for a little “Reading Roundup” with a focus on lighting … tidbits we’ve heard and seen that relate to lighting: PoE, power over ethernet, was a topic at the […]
Quality product data is the difference between an “adequate” website and one with “quality” data that is valued by customers. And “valued” is determined by increased traffic, increased sales, a better search experience and being easier to be found via […]
Promotions are a significant element of a distributor’s marketing plan, especially if the audience is contractors. A “do this, get that” mentality. Something to create increased awareness (or perhaps used to provide sales a crutch in talking to customers). In […]