When the company decides to invest in its brand and create awareness for the company. This appears to be the case in the PVC plastic pipe arena with JM Eagle staking a claim to increasing awareness of what, we in […]
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Marketing
Branding
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Contractors
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Growth Strategies
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Industrial Market
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Marketing
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Marketing Groups
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More Insights
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Supplier / Products
SupplyForce, AD, Border States, ElectricSmarts and DISC Deliver Sales & Marketing Tools
Over the past couple of weeks there have been some interesting industry announcements that either could represent interesting “tools” for companies or have longer term impact in the industry. This is somewhat of an eclectic mix of topics. Please share […]
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You may remember the Wendy’s commercial called “Where’s the beef?” The essence was competitive hamburger chains had small burgers. With e-Commerce initiatives we could ask “where’s the content?” While launching an initiative can be costly (time and financial), the bigger […]
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The past few weeks have been a little unusual for me as it seems to be “e-time.” A number of conversations, and some engagements, have revolved around e-initiatives. They include: website redesign with e-commerce initiative that has resulted in a […]
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Advocacy
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Associations
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Distributors
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eBusiness
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Industry News
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Marketing
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Reps
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Sales Channel
NEMRA Delivers in Atlanta
Last week NEMRA held its annual meeting in Atlanta. Since we weren’t there and periodically we ask industry leaders to share their thoughts on ElectricalTrends, we asked Ken Hooper, President of NEMRA, to share an update. And while I share […]
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And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]
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Industry Consolidation
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Industry News
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Lighting
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Lighting2
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Logistics
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Marketing
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Marketing Groups
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Research Reports
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Sales Channel
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Supplier / Products
14 thoughts for 2014
Okay, so you’ve seen lots of “predictions” or “trends” by every publication for 2014. So, not to be left out, we thought our first post of the year should share some thoughts / ideas that are industry specific for 2014. […]
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Channel Strategies
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Distributors
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eBusiness
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Growth Strategies
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Marketing
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Productivity
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Research Reports
A Brick Branch or an eBranch – Let the Arms Race Begin
As we mentioned Monday, a number of distributors, and some manufacturers, discussed e-marketing and more importantly e-commerce (commerce enabled websites) at the recent NAED Eastern Conference. It appears that the impetus for this has been the continued growth, and competitiveness, […]
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Just before Thanksgiving we attended the NAED Eastern which was held in Orlando. Approximately 560 individuals registered for the conference. According to the registration list, only 62 distributors were listed and this included elements of some companies being listed multiple […]
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LEDs continue to make news and drive revenues for distributors. They made so much news this week that they were featured on www.cnn.com’s home page … with advertising by Cree on Monday, November 11th (Veteran’s Day). And when you clicked […]
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