A couple of weeks ago we wrote about how Home Depot was advertising that it was pursuing AC disconnect business by competing on price. Their ad openly mentioned low pricing on Eaton and GE. Following this, we heard from a […]
Over the past couple of weeks I’ve had a number of conversations with magazine editors and association managers about “social media”. The all want to write stories on the subject or bring in speakers to educate their members on what […]
According to a leading electrical contractor consultant, one of the biggest challenges for contractors is understanding marketing and developing a strategic marketing plan. This represents an opportunity for distributors and manufacturers to become a resource for there customers Based upon […]
Helping contractors grow their business may be the secret weapon to growing your business. Successful companies know that marketing is not a game. It requires planning, creativity and a commitment to execution. In responding to a recent Channel Marketing Group’s […]
It’s been a busy two weeks but we haven’t forgotten our ET friends. We’re working on a couple of “juicy” postings for the next couple of weeks but wanted to share some online insights that we’ve been tracking. Companies mentioned in […]
As many know, lighting represents 25-30% of a distributor’s sales. Lighting is typically defined as lamps, ballast, and fixtures (and some people add in lighting controls). It is an important part of a distributor’s business albeit lighting projects are frequently low […]
The art of reaching new customers is a challenge for many distributors. Frequently I hear we know everyone in the market we’re doing business with everyone we want to we know who pays their bills they are not our type […]
When you see this ad, what do you think? Grainger and GE Lighting ran this ad in the March issue of Purchasing. Some things to ponder … What are you doing to reach your end-customer (the one who writes the check […]
In talking to distributors and manufacturers, business in the electrical industry remains tough with many “cautiously optimistic”. Challenges range from uncertainty created by the media continual harping on negativity (BP spill, North Korea, euro problems, Israel and the Gaza strip […]
Does the downturn leave you thinking you have to scale the Alps for a come back? Maybe and then maybe not! Change is in the air both at inventory levels and the way product is being sold. This is about […]
David Gordon
Channel Marketing Group
919-488-8635
