Just returned from the NEMRA meeting which was held in Boston. And the powers above looked over NEMRA as the weather was great for winter in Boston (it’s snowing there today but last week was blue skies!). The meeting was […]
A few years ago I helped a client with a speaker for their contractor trade show. We wanted someone who could present a value-added presentation … something to help them be more profitable. We hired Monroe Porter, Proof Managment, to […]
Lately we’ve been having conversations with a number of manufacturers, and some distributors, about reconnecting with customers and better understanding their markets. Why? In an effort to either affect demand creation; to promote their brand; and to support new product development. One […]
Okay, less than 75 days left till the end of the year. Planning for 2011 is well underway in many companies, or quickly will be. A-D and IMARK members have already held their annual meetings, enabling them to start next […]
We apologize for not having written in the past week and a half, however, client travel sometimes creates timing issues (and you probably don’t want me writing real late at night!) But was listening to CNBC this afternoon. They had […]
Today let’s talk about a topic that is near and dear to many distributors’ and manufacturers’ hearts … marketing groups. Why near and dear? Because, for many distributors, they represent their profit lifeline. For manufacturers they can be the “Good […]
Over the past couple of months we’ve been speaking with a number of electrical distributors and manufacturers about the changing market. Some of these discussions have been in concert with other client projects seeking to better understand their market positioning. During […]
A couple of weeks ago we wrote about how Home Depot was advertising that it was pursuing AC disconnect business by competing on price. Their ad openly mentioned low pricing on Eaton and GE. Following this, we heard from a […]
Over the past couple of weeks I’ve had a number of conversations with magazine editors and association managers about “social media”. The all want to write stories on the subject or bring in speakers to educate their members on what […]
According to a leading electrical contractor consultant, one of the biggest challenges for contractors is understanding marketing and developing a strategic marketing plan. This represents an opportunity for distributors and manufacturers to become a resource for there customers Based upon […]
