Continuing my plan to answer questions that have been posed to me recently, and over time, as well as share some concerns, let me share thoughts about Competition Starting a new marketing role Work from home and Industry involvement and […]
It looks like the market has averted the threat of $5 copper, however, this appears to be more through financial dynamics than through market forces. Prior to last week’s Federal Reserve statement confirming a strong market, rising inflation and that […]
Growing a lighting manufacturing or distribution business has gotten more difficult since the COVID-19 pandemic began. Digital marketing automation can be the solution. Lighting Solution Development, a leading consulting firm to the advanced lighting industry, has published a free guide […]
As companies “reopen”, travel has resumed for many … and so have industry meetings. Some, like AHTD, maintained their conference schedule (they ran their fall one in Salt Lake City and had a spring meeting in Florida). Others are currently […]
As we transition from the pandemic many wonder about “the future of sales”, meaning, “what will the sales process (sales model) look like in the future” and, essentially, “what is the role of / for outside salespeople?” In reality, this […]
Understanding growth potential within a market requires marketplace insights that help identify the size of the market as well as specific product category potential. These data points help support strategy development, resource allocation and identify if there is enough growth […]
As NEMRA hired a new director of Digital Transformation, it led me to think of how digital is changing rep selling. Transformation can impact operations, but it also affects sales processes. Using my own experiences. and that of others I […]
My objective is to develop an ongoing series of marketing articles consisting of two parts, the first focusing on questions I have been asked and the second on concerns I have. I have lots of both, so it is impossible […]
Of course you are! Your salespeople are always talking to your customers, gaining their insights to help your business, and your customers volunteer information … even to the point of answering the questions your salespeople don’t know you want them […]
This is a follow up on my last writing regarding manufacturer’s representatives and their functions. Based upon reader requests, I was asked for some compensation suggestions to motive reps. This is just one perspective from someone with agency experience. There […]
David Gordon
Channel Marketing Group
919-488-8635
