Change is at the doorstep of Signify, the parent company of Genlyte Solutions and Cooper Lighting, two of the electrical industry’s largest lighting manufacturers. In fact, we’ve considered them part of the “Big 4” in lighting (Acuity, Cooper Lighting, Philips […]
Last week’s NAED Western, held in Palm Desert, was described by one attendee as “stable.” While many felt it was “well-attended”, attendance approximated prior Western regional conferences. NAED Western Overview There were: 697 registered attendees, consisting of 31 service providers […]
While eCommerce, defined as orders placed via a website (online sales), for electrical distributors has been low according to the NAED PAR report, it should not be taken to mean that electrical contractors and industrial buyers are not seeking eSolutions. […]
Last week there were a couple of significant personnel announcements from NSI and Atkore that could indicate upcoming strategic initiatives. NSI NSI, which underwent an ownership change in the fall, is positioning for accelerating growth in a consolidating market. The […]
Last September NEMRA released its “Manufacturer of the Future Report” as a follow-up to its 2020 report on “The Rep of the Future.” As always, they are extremely well done and include a significant amount of time interviewing many key […]
As 2024 comes to a close, I wanted to thank you for your support, interest, input, and most importantly, friendship over the years. This year has been another busy year. Aside from our consulting work on behalf of manufacturers, manufacturer […]
Recently there have been a number of personnel changes in the industry, on both the manufacturer and distributor side of the equation. Recently we wrote about a layoffs at some major distributors (and some of them are also still doing […]
One of Channel Marketing Group‘s endeavors is a lighting website / publication, US Lighting Trends. US Lighting Trends reaches 29,000 lighting designers, electrical contractors, distributors, showrooms, reps / lighting agents, and manufacturers throughout the US. We publish editorial content twice […]
Registration for the lighting event of 2025, LEDucation, is now open. If you recall, last year’s event attracted over 10,000 people. What was once a NYC-centric event, and then become a regional event, has morphed into a national (and somewhat […]
Over the past month or two as I’ve been talking with distributors the question comes up of “What are other distributors doing with AI?” For clients I share a list of possibilities, some are purpose-built applications from technology companies in […]
David Gordon
Channel Marketing Group
919-488-8635
