Looking Forward for 2021
January 1 marked the turning of the calendar and with it we think “a new year.” 2020 was an “interesting” year. Few, if any, recall the first 75 days of 2020 and the promise, or concerns, that ushered in the […]
January 1 marked the turning of the calendar and with it we think “a new year.” 2020 was an “interesting” year. Few, if any, recall the first 75 days of 2020 and the promise, or concerns, that ushered in the […]
Twas the night after Christmas and all was a hush. Dinner clean-up was easier and there wasn’t a rush. While Corona entered 2020 with a rush, its everlasting impact cannot be crushed with a Mexican flush of the same name […]
You may remember the famous Philip Drucker phrase “culture eats strategy for breakfast”? You’ve also heard that people leave bosses. Further, bosses are the ones that drive the culture of a company. So, if you want the best people, you […]
Welcome to ElectricalTrends’ Cyber Monday. There’s nothing that says “Thanksgiving Weekend” and signals the start of the holiday season” like Black Friday and Cyber Monday. So, not wanting to interrupt your weekend, we decided to launch ElectricalTrends’ first Cyber Monday […]
Dick Friedman, a warehouse productivity improvement “guru” with much experience working with electrical distributors shares thoughts distributors should consider as there becomes the proverbial “light at the end of the tunnel” for COVID (due to pending vaccines), fierce competition and […]
As expected, WESCO and Graybar reported bounce back Q3 quarters as the industry rebounded from a dismal COVID-driven Q2. The two companies, however, portray different stories based upon their customer mix, hence sharing some insights into the construction market (Graybar) […]
It’s 2020 Q2 earnings season and recent reports from Rexel and Grainger provide an opportunity to consider two drastically different models. Rexel is a traditional electrical distributor challenged with a consistent business model and painstakingly slowly trying to evolve to […]
In an industry awash with data, the issue of POS (point of sale) information being shared to ensure independent manufacturer representatives are compensated for their efforts continues to be an issue. And with COVID significantly impacting industry revenues for many, […]
Everyone is an expert in pricing. It’s either too high or too low based upon your role. Salespeople like it low. Management wants it high. The customer wants it “right” which, usually means “competitive” or “It’s reasonable for the value […]
ETIM North America (NA) is pleased to announce that Jon Duffie, Director of Channel Management at Siemens, has been appointed to the board of ETIM NA’s Electrical Sector. As a member of the Electrical Sector board, Duffie will work alongside […]


David Gordon
Channel Marketing Group
919-488-8635