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Sync Baby, Sync that product data!!
David Gordon Posted On February 3, 2015


Almost thirteen years ago I started out on a joint project for IDEA to prove the value of synchronizing product data between the manufacturer and their distributors. The assumption, which was proven correct, was that the electronic flow of matching […]


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2015 NAED Western … Input from Electrical Wholesaling
David Gordon Posted On January 27, 2015


Last week was highlighted by the NAED Western in San Diego.  While we weren’t there due to business conflicts, we have heard feedback from a number of distributors and manufacturers. The current issue of Electrical Marketing did share some highlights […]


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Handing over Demand Creation
David Gordon Posted On January 22, 2015


As a note from Allen Ray: This is a Duplicate Post from 1-22-2015 due to some technical difficulties. All comments previously submitted have been re-created. It tis the New Year of 2015 and most distributors have successfully handed over demand creation […]


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Will oil, copper and the US dollar impact your business?
David Gordon Posted On January 15, 2015


Over the past few weeks I’ve been meeting and talking with distributor clients and inevitably the conversation turns to macro-economic topics starting with oil. Now mind you, this isn’t meant as alarmist or negative as, depending upon the geographic area, […]


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CSI study can lead to process improvement (hub delivery)
David Gordon Posted On December 3, 2014


The other day I was writing a  customer satisfaction report we had just conducted for a client. The report asks customers what is important to them and how the client performs on each of the attributes. It covers all aspects of […]


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IDEA Appoints New Leadership … Strongest Yet?
David Gordon Posted On November 25, 2014


IDEA made a leadership move this week and potentially gave the electrical industry a reason to be thankful this Thanksgiving week. The organization, essentially a joint venture between NEMA and NAED, announced an executive leadership team that combines the experience […]


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2015 Planning Part 4 – Internet Sales
David Gordon Posted On September 28, 2014


With some wondering about how Amazon Supply and the Big Boxes might affect their business in 2015, now is a good time to pre-plan  how you face your customer online in 2015. Instead of reacting, now is a good time […]


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2015 Planning, Part 3, Home Automation, Industrial Outlook, Home Building
David Gordon Posted On September 22, 2014


Welcome to the third installment of “Time to Plan” to help with your 2015 planning and more planning questions to ask your distributors / suppliers.. According to a new survey of the Business Roundtable, CEOs of the largest companies are […]


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Planning for Security
David Gordon Posted On September 3, 2014


Before and over the Labor Day weekend there were several press releases and articles that rolled in regarding purchases and problems in business software. INFOR completes Saleslogix purchase: We’ve thought for a while that as some ERP software packages have attempted […]


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Worried About Amazon Supply? Start Planning Now!
David Gordon Posted On August 20, 2014


If you are worried about Amazon Supply, you probably already know something that you’ve been unwilling to admit openly. ….that is your product data base stinks. That is to say, you probably don’t have good images, UPC codes or even […]


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