Everyone wants growth and loyalty. While companies strive to achieve this with quality products, service, and people (relationships), frequently the role of incentives to drive growth and/or engender loyalty come into play. I’ve been involved in the incentive industry since […]
AI has been all the rage since ChatGPT was unveiled. Not only is it the talk of every conversation relating to technology, price management, operational improvement, customer service, marketing and more, but it has also powered the construction market with […]
Feedback from distributors at the NAED Eastern and the NAED Western forbode a challenging 2024. The vast majority are expecting “flat” or nominal organic growth. Trends I observed from those expecting “more” are one’s that are in the Southeast or […]
For those of you who remember good music, you may recall Pete Seeger’s classic “Where Have All the Flowers Gone”. Now that you have the melody in your head (and if you don’t, click on this link to hear it […]
Technology is an ever-growing element of improving customer experience and corporate profitability for a distributor. The days of only having an ERP and the equivalent of MS Office on a server are gone. Nowadays every function within the business benefits […]
Register and join us Thursday, December 14th, at 11:00 AM ET for our State of Volume Rebates Webinar when we’ll share results from our recent research and discuss ideas on how to make rebates more effective for your organization. As […]
With business returning to a more “normal” pace, defined as “slow growth” looking forward, leading distributors are focused on improving the operational / warehouse aspects of their business. While national chains, over the years, quickly moved to a CDC or […]
Warehousing is core to a distributor’s value proposition. Customers expect distributors to carry inventory. The 2023 NAED PAR report (2022 data) stated that, on average, 72% of distributor sales emanate from their warehouse. Given the importance of a warehouse to […]
AI is being talked about by many in the industry. Every tech company now is using the term. It’s the “hot” word. Put AI next to anything and it will open the door to a conversation. All want to know […]
Mention rebates to distributors and manufacturers and you’re sure to have an interesting conversation. Manufacturer Views on Rebates Manufacturers question their efficacy in driving incremental sales, express frustration in their lack of behavioral modification of distributor field personnel (branch managers, […]
David Gordon
Channel Marketing Group
919-488-8635
