48 years ago, Pete Seeger wrote a song that is making a comeback in the electrical industry. While he called his song “Where Have All The Flowers Gone?”, in the electrical industry we might call this “Where Have All The […]
Consider these comments from senior managers. Do they sound familiar or are reminiscent of your market? “efforts to use limited discounts to lure customers to full-priced items don’t work” “aggressively marketed price reductions help keep sales momentum” “shoppers have been […]
No, we’re not being sexist! This was a term that a client used recently to describe today’s sales environment: PanicModeSelling Throughout their marketplace they are seeing distributors quoting projects at minimal margins and manufacturers providing pricing that is below what […]
We’ve been talking with distributors the last couple of weeks and a common refrain is the lack of profitability in much of their businesses. Many are attributing this to marketplace pricing strategies and some distributors’ desire to take share based […]
Recently we conducted research on the state of SPAs in the electrical market for a client, from which we then wrote a white paper. The client, Datalliance, is offering the white paper on their website. They didn’t have any input […]
A comedic thought for today. Recently we wrote an article for Electrical Wholesaling categorizing distributors as smart growth companies, cash flow companies or reactor companies (and yes, some may be toxic!). The article will appear in the June issue. (if […]
The Internet provides the ability for business interactions to become more transparent. Many distributors have used systems that integrate them with GCs and contractors to ensure projects are kept on schedule; distributors and manufacturers have been streamlining their processes through […]
The recent NAED Electrical Leadership Summit (aka NAED Annual or National) was one of the quietest conferences we’ve been to in a while. While attendance was 50-60% below recent annual meetings, and was more like a regional meeting (the number […]
Earlier this year we surveyed manufacturers about their 2009 sales and profit drivers. We had over 130 responses from more than 75 companies. Manufacturers said: Their highest priority is new product introductions, albeit other questions in the survey inducate that […]
Recently we’ve reached out to a number of people around the industry and thought we’d share some of what we are hearing: From a regional at a national chain: “To say that we have had our share of problems is […]
David Gordon
Channel Marketing Group
919-488-8635
