Over the past few weeks I’ve spoken to and met with a number of manufacturer reps, working on topics ranging from strategic planning to marketing initiatives as well as customer satisfaction and succession discussions. Inevitably I’ve been asked a common […]
With the input from nearly 250 electrical and lighting distributors, manufacturers and manufacturer sales reps / lighting agent respondents, Channel Marketing Group and William Blair, with the support of https://www.ewweb.comElectrical Wholesaling, conducted our 2019 Q1 Pulse of Lighting Survey to […]
Feedback from this week’s NAED South Central conference was positive with many reporting productive meetings between their suppliers / customers, which is the key, and in many instances, sole reason for attending the conference. Surprisingly, there was also decent chatter […]
Last week’s NEMRA meeting engaged almost 2000 electrical industry manufacturers and independent electrical manufacturer representative sales in discussions about the business and in how to achieve 2019 sales objectives. There was much optimism in the air as many reps reported […]
Orbit Industries, Inc., an all-in-one source for electrical construction products, announces a new sales partnership with Great Lakes Electrical Sales Company of LaGrange, Illinois. Great Lakes Electrical Sales will represent Orbit Industries’ complete line of electrical products throughout Illinois, Eastern […]
Next week represents the coming together of over 2000 people who are responsible for selling electrical material through the channel … the 2019 NEMRA Annual Meeting. Widely regarded as one of the best meetings of the year, manufacturers will recognize […]
This week’s NAED Western was a very active event with surprisingly a good amount of optimism by distributors and manufacturers. The event was well attended with 775 registrants, which makes the Western conference the largest NAED event. Interestingly there were […]
Recently I participated in a networking group that included a number of MRO buyers. The subject was trends in the MRO space. Granted many of the attendees were larger MRO buyers, but the feedback indicated a change in buyer purchasing […]
Last week we shared thoughts on 10 channel dynamics that are impacting, and will have a greater influence in 2019. To reiterate, these dynamics are: Whose brand is valuable? Size matters Manufacturers support channels, but you? Products or Customers? What […]
Every year there is much talk about M&A (mergers and acquisitions). Some companies forecast it into their budget. For some it is part of their culture to always be seeking opportunities. Some it is a new growth venture. But each […]
David Gordon
Channel Marketing Group
919-488-8635
