Looking Forward for 2021
January 1 marked the turning of the calendar and with it we think “a new year.” 2020 was an “interesting” year. Few, if any, recall the first 75 days of 2020 and the promise, or concerns, that ushered in the […]
January 1 marked the turning of the calendar and with it we think “a new year.” 2020 was an “interesting” year. Few, if any, recall the first 75 days of 2020 and the promise, or concerns, that ushered in the […]
With the dramatic surge in COVID, last month NEMRA pivoted from its planned, 2021 face-to-face annual meeting planned for Orlando (that already had over 500 registrants), to a virtual conference. And unlike conferences in every industry that seem to reduce […]
Southwire, ostensibly the US’s electrical distribution wire and cable leader, announced that it added four people to its board of directors. The four individuals are: Karen Carter, Chief Human Resources Officer and Chief Inclusion Officer for Dow Richard Holder, formerly […]
Orbit Industries, known for their fittings, boxes, lighting offering and pre-fab solutions has expanded its rep network with Electra Sales of Arkansas and L.P. Chick in Kentucky. The company, based in California but expanding rapidly in the East with its […]
Recently I had the honor to be interviewed by Jason Bader of The DistributionTeam for his 50th podcast Distribution Talk. Our conversation, which you can listen to here, was wide-ranging. We touched on: Acquisitions Customer loyalty programs The role of […]
New Century Sales, a leading Indiana manufacturer representative with key lines such as Southwire, Rab, the nVent Erico package, Littelfuse, Light Efficient Design, Appleton and more is expanding into Kentucky. It’s first line in this new market, is, according to […]
2020 has been a rollercoaster of a year … Q1, if you can remember that far back, started strong for most distributors. Q2 was the rollercoaster plunge, which we documented in three of our COVID surveys (first, second and third […]
2020 is a year of change in the rep community. And the change is creating new opportunities. There have been Many lines that have changed agencies which, considering the circumstances, was surprising. Some are being forced to make changes due […]
Earlier this year NEMRA launched its Rep of the Future report which highlighted industry changes that are / expected to occur over the next five years and the traits that reps will need going forward. And recent conversations with reps […]
Recently I visited a manufacturer rep client and spent time with their salespeople. As typically goes, the conversation “wanders” into what they are observing in the marketplace (the benefit of F2F meetings!). The salespeople I was talking to have been […]


David Gordon
Channel Marketing Group
919-488-8635