Last week Electrical Wholesaling released it’s 2015 Market Planning Guide. This annual edition (November issue) is typically eagerly awaited for by many as it becomes a foundation for developing, or validating, 2015 objectives. Additionally, this issue contains important customer revenue […]
Over the past few weeks I’ve been working with clients on their 2015 strategies. As an element we review much data, inquire about what has driven business in 2014 and discuss areas of focus for 2015. We’ve seen a correlation, […]
With some wondering about how Amazon Supply and the Big Boxes might affect their business in 2015, now is a good time to pre-plan how you face your customer online in 2015. Instead of reacting, now is a good time […]
Welcome to the third installment of “Time to Plan” to help with your 2015 planning and more planning questions to ask your distributors / suppliers.. According to a new survey of the Business Roundtable, CEOs of the largest companies are […]
This month begins meeting season. National chains are holding their annual meetings (click here to see the agenda and sponsors for CES’ meeting), marketing groups are holding registration for their meetings and last week we received the invite for the […]
Before and over the Labor Day weekend there were several press releases and articles that rolled in regarding purchases and problems in business software. INFOR completes Saleslogix purchase: We’ve thought for a while that as some ERP software packages have attempted […]
The advent of August brings the end of summer. Kids head back to school, the final weekend of the summer is only a few weeks away and management starts thinking about meeting season. August also is a harbinger of planning […]
Much is made of distributors needing commerce enabled websites … and it is true and is becoming a customer expectation. While ERP companies say they can support distributors in this endeavor, few distributors speak well of their ERP companies providing […]
And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]
Prior to the NAED Eastern in November and the upcoming NAED Western (next week), we’ve been surveying distributors and manufacturers on their 2014 sales outlook, what strategies are important to their growth and what product categories and/or applications will drive […]
David Gordon
Channel Marketing Group
919-488-8635
