Research Reports Archives

Industry Consolidation / Industry News / Lighting / Lighting2 / Logistics / Marketing / Marketing Groups / Research Reports / Sales Channel / Supplier / Products

14 thoughts for 2014

David Gordon Posted On January 10, 2014

Okay, so you’ve seen lots of “predictions” or “trends” by every publication for 2014. So, not to be left out, we thought our first post of the year should share some thoughts / ideas that are industry specific for 2014. […]

Channel Strategies / Distributors / eBusiness / Growth Strategies / Marketing / Productivity / Research Reports

A Brick Branch or an eBranch – Let the Arms Race Begin

David Gordon Posted On December 4, 2013

As we mentioned Monday, a number of distributors, and some manufacturers, discussed e-marketing and more importantly e-commerce (commerce enabled websites) at the recent NAED Eastern Conference. It appears that the impetus for this has been the continued growth, and competitiveness, […]

Channel Strategies / Customer Segments / Growth Strategies / Marketing / Research Reports

Analyzed Data Optimizes Performance

David Gordon Posted On October 31, 2013

Earlier this week we sent out our latest issue of Converge, Channel Marketing Group’s e-newsletter which is received (and hopefully read) by thousands of people in the electrical and other industries. This issue had 3 topics: Why Halloween is symbolic […]

Advocacy / Channel Strategies / Customer Service / Growth Strategies / Industry News / Lighting / Lighting2 / Marketing / Reps / Research Reports / Technology

Will Channel “In”Efficiency Lead to 50.01% Defining Choice?

David Gordon Posted On October 18, 2013

Every once in awhile I like to share the thoughts of other “thought provoking” individuals. One such company is Egret Consulting. Many may know Egret as one of the electrical industry’s premier recruiting firms. Some may know its principal, Ted […]

Customer Service / eBusiness / Marketing / Research Reports / Sales Channel

The Emperor has no clothes

David Gordon Posted On September 23, 2013

The decision to buy big ticket items like software similar to SalesForce.com or ERP software from Epicor or Infor SXe or SAP , can be a mind numbing experience for many. And usually it is because there are too many chefs involved in the implementation process or […]

Branding / Channel Strategies / Contractors / Distributors / eBusiness / eMarketing / Growth Strategies / Lighting / Lighting2 / Marketing / Productivity / Purchasing / Research Reports / Technology

Amazon Supply and Google Shopping for Suppliers Programs …

David Gordon Posted On September 3, 2013

Over the past couple of weeks I’ve had a number of conversations with manufacturers and distributors about “e” and inevitably the conversation comes around to Amazon Supply (AS) and Google’s Shopping for Suppliers (GSS) program. But first, a couple of […]

Growth Strategies / People in the News / Research Reports / Sales Channel

Are You Culturally Positioned to Grow? Attributes of Culturally Growth Oriented Companies (and those that aren’t)

David Gordon Posted On August 6, 2013

The other day I was reading Frank Hurtte’s blog posting entitled “The Death of a Distributor – The Wrong Kind of Culture” which coincidentally was similar to a discussion that Allen and I had last week. Recently we’ve spoken with […]

Contractors / Customer Segments / Industrial Market / Lighting / Lighting2 / Research Reports / Supplier / Products / Technology / Training

Electrical to Electronic … Information Needs, Training and Liability?

David Gordon Posted On August 1, 2013

Today’s article in The Wall Street Journal entitled “‘Smart Homes’ Are a Hacking Risk” gave thought to a number of potential opportunities, and implications, for electrical distributors. The article focused on ‘smart homes’ and how we’re becoming a more interconnected, […]

eBusiness / Marketing / Productivity / Research Reports / Technology

ERP’s won’t do it all in the Future … The Technologies for Today / Tomorrow

David Gordon Posted On July 24, 2013

The revolution has begun…look at it in your hand…it started out as a mobile phone. It is now a cell phone that exchanges data from different platforms and allows you to make decisions while on the move. From years back, […]

Channel Strategies / Lighting / Lighting2 / Reps / Research Reports

Is New England Worthy?

David Gordon Posted On June 12, 2013

Since November, many have asked “What’s Richard Worthy going to do?” since he was no longer affiliated with USESI. While many postulated that he would seek to acquire distributors and attempt to replicate his efforts with Sonepar and USESI, instead, […]