Are you looking for electrical customer insights to develop or refine your 2013 plans? Interested in what they are thinking about business in 2013? Their backlog? What customer segments represent opportunity and what they need from distributors? Insights can be […]
Channel Marketing Group, in conjunction with Electrical Wholesaling and EC&M, recently surveyed electrical contractors and other buying influences in the industrial, institutional and influencer markets on their outlook for 2013 as well as their service satisfaction with electrical distributors. The […]
As we close out 2012 we wanted to thank you for your readership, support and comments. Through today we’ve had: Almost 9600 readers visit the site over 21,000 times and read almost 53,000 pages while our subscriber list continues to […]
Over the last several decades the distributor and electrical market has benefited from the data aggregation services provided by Trade Service (TSC). Many of their printed and computerized products contained essential information that allowed distributors to order from their manufacturers […]
Recently I’ve talked to a number of distributors who only want to talk about their desire (they say “need”) to develop a social marketing initiative and/or an app. The sense is that since others have apps, they need one; since […]
We frequently get the questions of “what marketing tools work for distributors?” and “how much do distributors budget (or spend) on marketing?” While we have our opinions, we decided to ask distributors. Earlier this year, Channel Marketing Group surveyed a sampling […]
Channel Marketing Group recently surveyed almost 200 construction and industrial distributors to better understand the marketing tools that they use and how effective they feel that these tools are. Ratings were developed to rank effectiveness. Distributors were also asked about […]
Changing of the Guard Here we are at the beginning of 2012 and we hear that there are cultural changes underway within some of the top distributors. Some old and etched in stone ways of doing business are being replaced […]
The industrial market is driving electrical industry growth and helping many distributors succeed in today’s challenging marketplace. The challenge for these distributors is that their marketplace is changing, requiring them to change to meet tomorrow’s needs. Channel Marketing Group recently […]
Our annual 2010-11 Contractor Insight Research report yielded a number of changing survival tactics and purchasing patterns for electrical contractors. With hard survey results in hand there were over 800 conversations with 309 electrical contracting firms. It may seem like […]
David Gordon
Channel Marketing Group
919-488-8635
