The industry, as we know, is going through change. In many people’s opinion, the three biggest drivers of this change are: Increased competition, especially through alternative channels (non- full-line electrical distributors) Personnel, with much of it stemming from an aging […]
We’re at the mid-year and we’re hearing a wide array of distributor and manufacturer performance. Industry forecasters state the market should be around 6% which begs the question, are you above the industry forecast and growing or are you letting […]
Last week Acuity released its latest quarterly report (covering Q2 2018 time period.) At the headline number the business met the feedback we received from distributors in our Q2 Pulse of Lighting study (or here to purchase the report for $19) and […]
Recently two well-known rep agencies in the Gulf Coast area, JD Martin and The Schell Company, “merged”. JD Martin Co, has locations in Houston, Dallas, San Antonio and Oklahoma City and didn’t change. The Schell Company changed its name to Schell Martin […]
ElectricalTrends, a service of Channel Marketing Group, is pleased to announce that we will be a co-sponsor of the B2B Next conference this September in Chicago. This conference is different than many of the eCommerce conferences that are marketed to […]
eCommerce continues to be a heavily discussed issue within the electrical industry with distributors, in aggregate, investing millions of dollars and manufacturers redesigning sites, investing to build, manage and enhance product content and considering the alternative channels that eCommerce is […]
Promotions are a significant element of a distributor’s marketing plan, especially if the audience is contractors. A “do this, get that” mentality. Something to create increased awareness (or perhaps used to provide sales a crutch in talking to customers). In […]
Earlier today Home Depot presented at the Raymond James 39th Annual Institutional Investors Conference. While, overall, Home Depot is not a significant competitor to electrical distributors, if you serve the residential electrical contractor / builder market or the small contractor market, […]
According to a recent study conducted by Channel Marketing Group titled “State of eCommerce, Electrical Contractor & End-User Insights”, electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory. […]
Last week’s NEMRA meeting proved once again that much gets accomplished when almost 2000 people from manufacturers and their sales organizations get together as NEMRA seemingly took over San Diego’s Marriott Marquis. Between a general session that unveiled new programs […]
