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What Walmart Can Teach Distributors About eCommerce
David Gordon Posted On May 20, 2020

Walmart eCommerce Lessons for Distributors

A few years ago Walmart was “challenged” in eCommerce.  The world’s largest retailer was being challenged by Amazon, although the two were in different segments of the market. Walmart dominated the “physical” market, Amazon the online market, however, the eCommerce […]


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Signs of Sales Stabilizing?
David Gordon Posted On May 12, 2020

COVID-19 Sales Stabilizing

Channel Marketing Group and DISC CORP released the results of our third COVID-19 Electrical Market Sentiment Report. With feedback from almost 500 electrical distributors, manufacturers and manufacturer representatives, it appears that the electrical market, nationally, shows signs of stabilizing. Being […]


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The Future of Counters
David Gordon Posted On April 26, 2020

Future of Electrical Distributor Counters

Distributor counter areas have been spotlighted in the first month of the COVID-19 era.  Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is […]


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Mid-April COVID-19 Electrical Market Sentiment Report
David Gordon Posted On April 20, 2020

COVID 19 Electrical Market Sentiment Survey

COVID-19 continues to run rampant throughout the country.  When we conducted our first Electrical Market Sentiment Report we went from zero to twenty-seven states under “shelter-in-place”.  Our recently released second report, Mid-April COVID-19 Electrical Market Sentiment Report, which shares input […]


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Accelerating Decline & Electrical Market Sentiment Survey #2
David Gordon Posted On April 12, 2020

COVID19 Electrical Market Sentiment Survey

What a difference a week makes!  You may recall that late last month, based upon economic data through March 20th, DISC forecasted that the electrical industry would be down over 12% at the end of the year due to COVID-19. […]


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Increasing Sales Effectiveness, a COVID Opportunity?
David Gordon Posted On April 8, 2020

Post COVID Sales Effectiveness Tools

A potential outcome of COVID-19 is a rethinking of sales organizations. You’ve now had an opportunity to consider their effectiveness in a different sales environment and hopefully are starting to think about your sales organization “post COVID”. Consider … prior […]


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Electrical Industry Reacts to COVID-19 – Ideas to Share
David Gordon Posted On March 26, 2020

Electrical Distribution Industry COVID-19 Reaction & Ideas

COVID-19 has directly been impacting the electrical distribution industry for about two weeks and we’ve been aware of it, due to supply concerns coming from China for about six weeks.  We’ve learned much such as the affect on the lighting […]


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Mortensen to Lead Leviton Sales; Marshall Retiring
David Gordon Posted On March 19, 2020

Leviton

Leviton announced the hiring of Randy Mortensen to serve as its new senior vice president of global distribution sales and marketing. In this newly created position, Mortensen will be responsible for the company’s US Distribution Channel, all international sales and the eBusiness Channel. […]


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Channel Strategies  / Distributors  / Manufacturers  / More Insights  / Sales Channel
The Future of Distribution Equipment Manufacturers?
David Gordon Posted On March 10, 2020

Distribution Equipment

As Crescent Electric gets ready for a changing of the guard with Marty Burbridge retiring later this month, more change is occurring within the company. For most, if not all, of its existence Crescent has been aligned with GE.  Through […]


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NEMRA Powers Forward
David Gordon Posted On February 4, 2020

NEMRA - Powering a Smarter World

Last week’s NEMRA conference, where independent manufacturer representatives celebrated their 50th anniversary, brought together over 2000 manufacturer representatives and manufacturers to conduct the industry’s largest set of meetings. The theme of this year’s conference was “Powering a Smarter World, 50 […]


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