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Integrating Text for an Omni-Service Experience
David Gordon Posted On November 21, 2021


Or I could have titled this “Replicating Your Customer’s Experience – Why Text Should Be Part of Your eCommerce Offering.” Earlier this year we conducted research on contractor decision drivers in working with distributors for a client. While admittedly it […]


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eBusiness  / eCommerce  / Technology
Ken’s Corner – Invest in Technology, Cautiously
Ken Cain Posted On November 7, 2021


My concern of the moment is technology and distributor websites. Technology is a huge challenge for our industry. I’ve heard it said that the electrical channel, especially distribution, is years behind the rest of the world. Maybe so, I’m not […]


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Channel Strategies  / Customer Segments  / Industry News  / Technology
Lutron & Kaleidescape Bet on Home Theater Growth
Linda Longo Posted On October 24, 2021


This partnership between a lighting and shade control company and a premium private cinema player provider elevates the home theater experience and indicates a rising trend. The popularity of designated home theaters has ebbed and flowed for decades as residential […]


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Branding  / eMarketing  / Marketing  / Technology
Improving Your LinkedIn Performance
David Gordon Posted On September 28, 2021


Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]


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More Insights  / Technology  / Training
“Business Analytics is a Waste” for Selling
David Gordon Posted On September 24, 2021


Recently I was at a meeting of several manufacturer reps and a couple commented that they were recently in meetings with manufacturers who shared some business analytics. They commented “business analytics is a waste.” It was a very “direct” remark […]


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Associations  / eCommerce  / Industry Outlook  / More Insights  / Technology
ETIM NA Delivers Data. Leviton, Rexel Canada Join
David Gordon Posted On September 9, 2021


Barely 18 months after launching, ETIM North America is delivering … both in membership growth and delivering product data classifications and features in “English (US)” into the ETIM Classification Model Tool. ETIM North America became an independent, non-profit, association in […]


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Distributors  / eBusiness  / eCommerce  / Growth Strategies  / More Insights  / Productivity  / Technology
Vallen Moves to the Infor Cloud in Asia
David Gordon Posted On August 5, 2021

Vallen Infor

Distribution around the world is facing the same challenges, especially as it relates to technology. Companies face issues about keeping their system “current”, managing the system (and the cost of managing it from a people and maintenance expense viewpoint) as […]


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Associations  / eBusiness  / eCommerce  / More Insights  / Profitability  / Technology
ETIM NA Grows, Expanding into Wire, Cable & Conduit
David Gordon Posted On July 14, 2021


In only 16 months ETIM North America has gained traction in the electrical industry, helping set the industry on a path to organize product descriptors and attributes in accordance with international standards. ETIM North America’s role is to refine the […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights  / Reps  / Technology
Acquisitions Start Second Half with a Bang
David Gordon Posted On July 5, 2021

Second Half Bang

The first half of the year came to an end with a “bang”.  While the channel was challenged throughout the first half with: COVID concerns evolving to an economic recovery Companies redefining their work environment … again … with the […]


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Contractors  / eBusiness  / eCommerce  / Industry Outlook  / More Insights  / Productivity  / Profitability  / Technology
Digitizing Contractor Interaction
David Gordon Posted On April 28, 2021

Contractors Digitize Interactions

Many talk about digitizing the channel and the emerging / present digitalization of the industry and then wonder why eCommerce as a percent of distributor sales is not higher. One major reason is for many distributors their key customer is […]


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