Channel Marketing Group is pleased to partner with NAW and MDM on the upcoming MDM Shift conference, scheduled for May 13-15, 2025. I’ve known Tom Gale and MDM since I was at IMARK. MDM has been the preeminent publication sharing […]
Recently Prokeep developed a sales playbook white paper for electrical distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing department … forget. Companies, managers, and individuals forget because everyone […]
Earlier this month Kansas City hosted over 200 people from the electrical industry for the LEAD conference, which I designed to support emerging industry leaders and provide them additional industry insights. A number of Channel Marketing Group clients had staff […]
Every manufacturer, rep, and distributor leader knows, in their core, that the electrical industry is a people business. People do business with people. Further, it’s the people in your business who deliver the service (and products) that generate revenues. It’s […]
As I heard at the recent NAED Eastern, electrical distributors and manufacturers are expecting a “slow” 2024 faced with macro-economic uncertainty in many markets. The year is shaping up to be a “knife fight” where companies are fighting for market […]
Corporate America is pushing for a return to the in-person office environment, and redesigning the work space to be more aesthetically pleasing is one way they are hoping to overcome resistance from remote workers. WAC Lighting is pleased to offer […]
Last month ElectricalTrends sponsored a sales coaching training workshop focused on driving sales performance through coaching. We shared “why” this is a critical skill that essentially every distributor and manufacturer rep needs to invest resources (at least thought process and […]
Field level sales management is one of the most challenging roles in the industry, and, in many cases, one of the least effective roles in distributors. Why you ask? Because the people who are placed in these roles typically are: […]
AD launched an interesting, and perhaps valuable, initiative that, on the face of it, would appear to target a core element of an association’s value proposition … training. And, it is interesting given that, presumably, a significant percentage of leading […]
Earlier in the week John Salvadore from GRN Coastal shared thoughts on this year’s talent recruitment challenges and some tidbits on how companies can better compete for top talent. Part of the process is having a desirable culture and an […]
