As we approach 60 days since the COVID-19 national emergency was declared, electrical distributors and manufacturers have had varied experiences. Some states closed construction, roiling the electrical industry in these markets. Others have not and distributors report “business as usual” […]
Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]
Werner Electric, a leading, Minnesota-based, independent electrical distributor is heading to the home of the 2019 college hockey champions … Duluth, MN. According to their press release: “We can’t think of a better way to celebrate our 100th anniversary than […]
Congratulations to Scott Teerlinck on becoming the president and CEO of Crescent Electric. According to Crescent’s press release in TED: Crescent Electric Supply Company today announced that Scott Teerlinck will be joining the organization as its new President and CEO. He […]
Distributor counter areas have been spotlighted in the first month of the COVID-19 era. Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is […]
Chicken Little arrived in the US in mid-March and declared “the world is falling”, and it started to … and has. Humpty Dumpty fell and he then said, since his horsemen were missing (probably unemployed), “Carmen Sandiego will help in […]
COVID-19 continues to run rampant throughout the country. When we conducted our first Electrical Market Sentiment Report we went from zero to twenty-seven states under “shelter-in-place”. Our recently released second report, Mid-April COVID-19 Electrical Market Sentiment Report, which shares input […]
Have you felt “overwhelmed” with the amount of COVID-19 information that has been arriving in your mailbox the past couple of weeks? Rather than post this information regularly, hopefully curating it to identify some key content and sharing some concepts […]
Companies large and small talk about eCommerce. Progressive firms are talking the concept of eCommerce and broadening it to digitalization and then considering “digital transformation”. Essentially “digital transformation” encompasses identifying the multitude of opportunities within an organization to automate processes […]
What a difference a week makes! You may recall that late last month, based upon economic data through March 20th, DISC forecasted that the electrical industry would be down over 12% at the end of the year due to COVID-19. […]
