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Manufacturers  / More Insights  / People in the News
General Cable Veteran Joins Atkore As SVP Sales – Electrical Raceway
David Gordon Posted On October 8, 2018


Atkore recently announced the appointment of Jay Lahman to Senior Vice President of Electrical Raceway Sales. He reports directly to Bill Waltz, President and Chief Executive Officer of Atkore. Mr. Lahman is responsible for developing strategic programs aligned with company goals that […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports
Q3 Lighting Market Continues Growth
David Gordon Posted On October 2, 2018


The Channel Marketing Group / William Blair Q3 2018 Pulse of Lighting Report shows that the lighting market continued its strong growth during the summer. Feedback from over 200 electrical distributors, manufacturers and manufacturer reps / lighting agents showed correlated […]


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Distributors  / Industry News  / More Insights  / Pricing  / Profitability
Could Tariffs, Masquerading as Price Increases, Be Good for the Electrical Industry?
David Gordon Posted On September 20, 2018


2018 may go down as the year of tariffs.  Earlier in the year tariffs were implemented on steel and aluminum. In July the first round of tariffs targeting Chinese products found its way into the industry while there have been […]


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Branding  / Channel Strategies  / Contractors  / Customer Segments  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Reps
Ready for the industry’s next aggregator … Southwire?
David Gordon Posted On September 17, 2018


Southwire is a very intriguing company. Years ago they took a commodity product that defined the company (wire), combined it with some acquisitions and mixed in marketing to convert the company from the perception of a staid, commodity company to […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights  / Research Reports
Q3 Pulse of Lighting Survey
David Gordon Posted On September 16, 2018

Q3 2020 Pulse of Lighting Report

Q3 is coming to an end and with it is time for our Q3 Pulse of Lighting survey, conducted in conjunction with William Blair.  Our Q2 report received feedback from almost 200 distributors, manufacturers and manufacturer reps and projected a […]


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Distributors  / Industry Consolidation  / Manufacturers  / More Insights  / Pricing  / Profitability
What’s up with Schneider, Legrand, Rexel and Sonepar?
David Gordon Posted On September 13, 2018


That’s one of the questions we’ve had a number of distributors, and some manufacturers, ask this week “What’s the story / what have you heard about this story regarding Schneider, Legrand, Rexel and Sonepar coming out of France?” and the […]


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eBusiness  / eMarketing  / Marketing  / More Insights  / Supplier / Products
eCommerce Product Content is King
David Gordon Posted On September 4, 2018


When times are tough people often say “cash is king”.  This can frequently determine which companies survive and thrive during difficult economic times and those that suffer. Nowadays, as companies ramp up their eCommerce initiatives product content is king. This […]


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Associations  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / More Insights
eCommerce Creating a Distribution Dividing Line?
David Gordon Posted On August 28, 2018


For the past few years many have talked about eCommerce and have made investment plans. Now a number of these investments are coming to fruition and the conversation is evolving to “where is this going?”, “what are customers doing / […]


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Distributors  / More Insights  / Pricing  / Profitability
Tips for Distributors to Improve Gross Margin
David Gordon Posted On August 24, 2018


Corporate success, for many, is typically defined as sales success as sales revenue is an easily identifiable, and discussed / shared, metric. But in a quest to grow sales, and due to competitive pressures, gross margins for many distributors have […]


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Branding  / Channel Strategies  / Customer Segments  / Manufacturers  / Marketing  / More Insights
Lighting Agents
David Gordon Posted On August 21, 2018


Lighting agents. Those two words conjure a range of emotions and business observations for many in the industry, and especially for electrical and lighting distributor.  It’s almost as if this element of the channel is revered and either tolerated or […]


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