This press release announcing that Microsoft recognized I.B.I.S. as its US Distribution Partner of the Year came across our desk the other day and basically it’s interesting because I.B.I.S., Inc. was just one of the companies we featured in our Tech […]
Okay, electrical distributors and manufacturers are not known, surprisingly, as the best marketers on the planet. But we’re also not the worst. A number are migrating their marketing efforts from focusing on premiums, promotions and events to a broader array […]
Last week we received a press release, which was published in multiple outlets, from Datalliance announcing that Legrand’s Wiremold line, Hoffman and ILSCO “are continuing to expand their Vendor Managed Inventory (VMI) programs with a growing list of distributors and utilities […]
Eight years ago we started ElectricalTrends with the idea of sharing ideas and observations regarding the electrical channel. Our concept was to extend our reach, hopefully create discussion and, in some instances, share an idea that may help your company. […]
Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched. We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]
How’s your business? Has deflation shown itself to you? Our unscientific poll on Electricaltrends.com indicates that some distribution businesses are up year to date and some are down. A little bit deeper dive, indicates that depending on where you are […]
A couple of weeks ago we asked how the first half of the year had gone for you. We had heard from a number of people about a slowdown, especially in the industrial segment, but had heard of contractor growth […]
We continue with our Q2 earnings report highlights seeking marketplace insights after sharing information from Rexel, WESCO, Acuity and ABB / T&B. Eaton First a review of their presentation. Key highlights, again focusing solely on the divisions important to the […]
As promised with Friday’s post regarding the challenging first half for Rexel and WESCO, as depicted in their Q2 reports, now we’ll touch on some recent manufacturer filings. Again, we’re being factual based upon their analyst call and their presentations: Acuity […]
The goal of marketing is to help your company grow. For many distributors marketing has been a promotion, event and sometimes communications department. For many, the staff are expected to be “doers”, not “thinkers”. Historically business strategy has been the […]
