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Channel Strategies  / Growth Strategies  / More Insights
Forbes’ Electrical Folly with Amazon Supply
David Gordon Posted On May 18, 2014


Over the past week a number of distributors and a few manufacturers have sent me the Forbes article and asked what I thought, how it would impact the industry and what they could / should do. And at the same […]


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More Insights  / Productivity  / Profitability
While Fishing in the Product Database…..Part of a Series
David Gordon Posted On May 15, 2014


Not the usual data suppliers I am beginning to see more than the usual suppliers of product data for electrical distributors. Most certainly the usual suppliers have been Trade Service, with a massive database for distributors and contractors, and IDEA with […]


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Branding  / Marketing  / More Insights
When is a commodity not a commodity?
Brad Justus Posted On May 11, 2014


When the company decides to invest in its brand and create awareness for the company. This appears to be the case in the PVC plastic pipe arena with JM Eagle staking a claim to increasing awareness of what, we in […]


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Growth Strategies  / More Insights  / People in the News
Could Performance Based Compensation Be Your Next Growth Engine?
David Gordon Posted On April 29, 2014


Every company says that its people make the difference. But what company admits to having “bad people”? The key is developing strategies to motivate associates to excel for the customer. Now comes survey results in April 22nd’s USAToday entitled “Survey: […]


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Growth Strategies  / More Insights  / Pricing  / Profitability
Fishing in your product (pricing) for Hidden Liability
Brad Justus Posted On April 25, 2014


Selling your company As some prepare to sell their company they go through a routine to maximize their profit, clean up returns, collect all the DSO’s they can, and many make it a point to collect as many SPA’s as […]


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Industry News  / More Insights
Industry Outlook … Decent for Distributors, Middling for Manufacturers
David Gordon Posted On April 23, 2014


Earlier this year Channel Marketing Group surveyed distributors and manufacturers regarding their 2014 sales outlook and also inquired about key growth strategies, key markets and key product offerings that would drive growth.  This research was then segmented based upon the […]


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Branding  / Contractors  / Growth Strategies  / Industrial Market  / Marketing  / Marketing Groups  / More Insights  / Supplier / Products
SupplyForce, AD, Border States, ElectricSmarts and DISC Deliver Sales & Marketing Tools
Brad Justus Posted On April 15, 2014


Over the past couple of weeks there have been some interesting industry announcements that either could represent interesting “tools” for companies or have longer term impact in the industry.  This is somewhat of an eclectic mix of topics. Please share […]


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eBusiness  / More Insights  / Pricing  / Profitability
Fishing with Silent Margin Killers….Part 2 of a series
David Gordon Posted On April 6, 2014


What you did some years ago. If you went to your favorite fishing hole in your business, it could be your Product Data and the way you priced product. Some are old enough to remember that when they set up […]


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Growth Strategies  / More Insights  / Technology
Is IT Core To Your Business?
David Gordon Posted On April 3, 2014


The answer, obviously and increasingly, is yes.  Every department within your company is investing in technology.  Consider: The network that is used for daily duties (i.e. Microsoft, Apple, Adobe, etc and the various hardware players) Phones (VOIP networks as well […]


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eBusiness  / More Insights  / Pricing
Virtual Quotes and Human Contact
David Gordon Posted On April 2, 2014


Internet is Impersonal With so many people growing up with astounding computer skills, a number of distributors are wondering how to utilize these skills in future business plans. Most distributors got ‘Pushed” into an ERP computer systems because they thought […]


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