Linda Longo is the Managing Editor for US Lighting Trends, which is a collaboration between Channel Marketing Group and Kerrwil Media. She has been on the lighting “beat”, primarily the resi and hospitality side “for a few years.” Lately she’s […]
Linda Longo is the Managing Editor for US Lighting Trends, which is a collaboration between Channel Marketing Group and Kerrwil Media. She has been on the lighting “beat”, primarily the resi and hospitality side “for a few years.” Lately she’s […]
We have often discussed how acquisitions have affected manufacturers and distributors in our industry, but we seldom talk much about the effects it has had on representatives. Both NAED & NEMRA once described the relationship between a manufacturer, a distributor, […]
We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” One of the most cost-effective, best performing, tools in these types of markets […]
Where is the channel headed in 2025 and beyond? Last week, I was able to attend and present at the NAW/MDM Shift conference and it is interesting to see how the construction and industrial channel continues to evolve. […]
According to Reuters, QXO, a firm started by Brad Jacobs to build a distribution company in the building materials industry, offered to acquire one of the electrical distribution industry’s top distributors, Rexel, for $9.4 billion (USD). The Rexel Board of […]
On a regular basis manufacturers reach out to me to inquire about “data.” They are seeking information to understand information relating to market size, their market share, the market size of various market segments, information on consolidation within the market […]
With Q4 around the corner, it’s time for our Q3 Pulse of Lighting survey. It also means that it’s time to pursue those end of year lighting opportunities! The ones funded by OpEx where departments need to either “spend it […]
There’s much talk, and some movement, on AI for distributors. Progressive, albeit larger, distributors are discussing and seeking opportunities to embrace, or test, AI in different aspects of their business. Some have stepped their toe in. Larger companies are dedicating […]
Last week I visited a client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value of each.” “Are distributors proactive in creating opportunities and selling […]
With summer, and Q3, coming to a close, what better time for electrical industry acquisition activity to ramp up. And while each company has its own rationale for why it did the deal, each represents an idea that could be […]


David Gordon
Channel Marketing Group
919-488-8635