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Contractors  / Marketing  / More Insights  / People in the News
Rosedin Hires Risch for Safety Role
David Gordon Posted On March 13, 2024

D. Scott Risch Rosedin Electric

Rosedin Electric, one of the largest electrical contractors in the country and one that more and more electrical distributors and reps are interacting with as they support / install projects throughout the country, has a strong emphasis on safety … […]


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Supplier / Products
MaxLite Launches c-Max Network Partners with Silvair
David Gordon Posted On March 13, 2024

MaxLite Silvair

MaxLite, a well-known lighting manufacturer represented by lighting agents and supply reps, offers an effective, value-engineered fixture and controls offering. A few years ago MaxLite launch c-Max, which is its controls offering. Recognizing that specifiers and end-users may desire non-proprietary […]


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People in the News
Eric Borden Steps Aside at Verozza Lighting
David Gordon Posted On March 13, 2024

Eric Borden

Eric Borden has enjoyed a 45+ year in the electrical / lighting industry. Some may know him from his present role as President of Verozza Lighting. Others may remember him from his time at Kichler Lighting, Sea Gull Lighting, Juno […]


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Distributors  / Industrial Market  / Industry Outlook  / More Insights
Wesco, A “Mess” or Mostly In-Line?
David Gordon Posted On March 7, 2024

Wesco Earnings Update

The other day I was talking to a friend, and he brought up Wesco and asked “What’s going on with them? I heard they are a ‘mess’ and their stock dropped by 30%?” First, I needed to correct him and […]


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Growth Strategies  / Industry Consolidation  / Industry Outlook  / Marketing Groups  / More Insights  / Reps  / Sales Channel
Monday Mergers & Acquisitions – CED, Synergy
David Gordon Posted On March 5, 2024

M&A Mergers acquisitions

Monday seemingly was just another day in the electrical industry … with acquisitions and mergers being announced. This time it was two acquisitions, which makes three in two days and, by my recollection, sixteen (yes, 16) in the past 60 […]


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Branding  / Customer Service  / eCommerce  / More Insights
Schaedler Yesco – Capturing eCommerce Satisfaction via Search
David Gordon Posted On February 27, 2024

Search Leads to Customer Satisfaction

Last week I commented on AD’s recognition of ETNA Supply as a digital innovator and their commitment to digitally achieving their customer’s satisfaction. One of the areas we’ve heard many comments from contractors regarding distributor websites is the poor search […]


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Associations  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights
Observations from 2024 NAED South Central and New President Address
David Gordon Posted On February 27, 2024

NAED 2024 South Central

Last week’s NAED South Central attracted about 610 registrants to Dallas. This was Wes Smith’s inaugural conference as the new President of NAED (after a 40-year career as a distributor.) As is every conference, it was productive if productive is […]


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Industry Consolidation  / Lighting  / More Insights  / Reps
Lighting Deal – Diversified Group Strengthens in NYC, ORA Joins Forces
David Gordon Posted On February 27, 2024

Diversified Group & ORA Lighting & Controls

Rep, or in this case, lighting agent, consolidation continues as ORA Lighting & Controls joins forces with Diversified Group to increase presence in NYC. Recently we wrote about how the rep / lighting agent landscape is changing. This is being […]


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More Insights  / People in the News  / Reps
Alyn Pinkofsky … A Boston Electrical Industry Icon
David Gordon Posted On February 25, 2024

Alyn Pinkofsky - Yanow

For almost 50 years, Alyn Pinkofsky was synonymous with B N Yanow (now known as Yanow) in the Boston marketplace. Alyn passed away on February 16th. Born in 1934, Pinkofsky spent 58 years in the electrical distribution industry when he […]


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eBusiness  / eCommerce  / More Insights
eCommerce … Are Your Customers Satisfied?
David Gordon Posted On February 23, 2024

eCommerce - Are Your Customers Satisfied

AD recently held their eCommerce and Marketing Summit and recognized a number of manufacturers and distributors.  ETNA Supply, a 24-location plumbing / PVF distributor headquartered in Michigan, was recognized as its Digital Innovator of the Year. Caroline Ernst, AD’s VP […]


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