This week’s AD North American Meeting was attended by over 1100 people from distributor members, manufacturers and service providers who came from throughout the US, Canada and Mexico. There was a buzz in Grapevine, TX at the Gaylord Texan as […]
Since the beginning of the year, Wendell Strong from Innovative Lighting has penned an exclusive series for ElectricalTrends titled ““Insights into the World of PoE Lighting Technology.” Wendell has been in the lighting industry for “many” years and has used […]
Much is talked about “innovation”. It’s a term that is loosely tossed around and requires a commitment, or perhaps a better term is “mentality”, that is infused into individuals and a culture. It’s a desire to “excel” and, perhaps more […]
Getting paid properly is important to everyone. After all, if you’re not paid a “fair” wage (or at least what you’ve been promised), then why would you expend energy on an initiative? That’s part of the issue with NEMRA’s POS […]
Earlier this month NAED held its 2017 Annual Meeting in Boston. The meeting attracted a little over 600 attendees. According to one manufacturer there were 339 manufacturer attendees plus service providers, technology companies, marketing groups and other miscellaneous entities … […]
Graybar becomes first major distributor to endorse the NEMRA POS / POT Minimum Reporting Standards and explicitly express report for rep initiative. Last year NEMRA and its NMG (NEMRA Manufacturer Group) took a leadership role in promoting POS / POT […]
Attendees at the 2017 NAED South-Central shared a sense of optimism as many expressed improving sales in January and February. It was not unusual to speak with a distributor or manufacturer who was up 3-5% and there were some, non-lighting, manufacturers […]
Last week we shared insights from the NEMRA Annual Meeting and mentioned NEMRA’s new initiative / platform called Power Pact which is conceived, based upon research, to take manufacturer / rep relations to partnerships with a goal of developing a […]
Last week’s NEMRA meeting pulled together the industry’s sales organization. Over 1900 manufacturers and manufacturer reps came together to review 2016, recognize successes and discuss how to accelerate growth in 2017. In the words of one attendee, “this is the […]
For some reason when it comes to December manufacturers seem to make a flurry of moves with a number being of the acquisitive type. Don’t know why, but… And there are other manufacturer “happenings” that we’ve heard of. So, as […]
David Gordon
Channel Marketing Group
919-488-8635
