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NEMRA Delivers … 1900+ Attendees

David Gordon Posted On February 18, 2016

A couple of weeks ago I attended the NEMRA meeting as Channel Marketing Group has been working with NEMRA on its POS / POT initiative (point of sale / point of transfer). I was there to launch a draft of […]

Associations / Channel Strategies / Customer Segments / Customer Service / eBusiness / eMarketing / Industrial Market / Industry News / Lighting / Lighting2 / More Insights / Pricing / Profitability

NAED 2016 Eastern … Orlando

David Gordon Posted On November 15, 2015

Last week’s NAED epitomized much of the change that the industry is experiencing. Attendance, per NAED’s registration list, was 585 registrants (although some did not attend but did not cancel). The continuing result of consolidation? Companies scaling back expenses due to […]

Associations / Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing Groups / More Insights / Pricing / Productivity / Profitability / Sales Channel / Supplier / Products / Technology

Boosting performance at your Webstore

David Gordon Posted On June 10, 2015

“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]

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NAED 2015 National Meeting – A Whirlwind Weekend in Chicago

David Gordon Posted On May 20, 2015

NAED held its 2015 Annual Meeting in Chicago this past weekend. 748 people registered. There were 93 distribution entities and 105 manufacturer entities (inclusive of divisions for each) but there were only 46 manufacturer strategic one-on-one booths where distributors could […]

Associations / Distributors / Manufacturers / More Insights / Technology

TCP Skirts UL?

Brad Justus Posted On March 4, 2015

This week on Bill Attardi’s Energy Watch News blog there was a brief story on a lawsuit filed against TCP. The posting mentioned corporate misconduct and that the stock dropped 50+% on the previous Friday. A little digging revealed this […]

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NAED 2015 South Central Observations

David Gordon Posted On February 26, 2015

It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]

Associations / Channel Strategies / eMarketing / Growth Strategies / Manufacturers / Marketing / More Insights / Reps / Research Reports / Technology

NEMRA 2015 Delivers

David Gordon Posted On February 1, 2015

Last week I attended the NEMRA 2015 Conference in San Diego along with almost 1800 manufacturer reps and manufacturers. It is the largest single event in the electrical industry. A short five years ago it had about 1000 attendees, which […]

Associations / Industry Consolidation / Industry News / Manufacturers / More Insights / People in the News / Profitability

2015 NAED Western … Input from Electrical Wholesaling

David Gordon Posted On January 27, 2015

Last week was highlighted by the NAED Western in San Diego. While we weren’t there due to business conflicts, we have heard feedback from a number of distributors and manufacturers. The current issue of Electrical Marketing did share some highlights […]

Associations / Distributors / eBusiness / Manufacturers / More Insights / People in the News / Productivity / Profitability / Technology

IDEA Appoints New Leadership … Strongest Yet?

David Gordon Posted On November 25, 2014

IDEA made a leadership move this week and potentially gave the electrical industry a reason to be thankful this Thanksgiving week. The organization, essentially a joint venture between NEMA and NAED, announced an executive leadership team that combines the experience […]

Associations / Distributors / eBusiness / Industry News / Lighting / Lighting2 / Manufacturers / More Insights

NAED 2015 Eastern Observations … 3 Days in Marco Island

David Gordon Posted On November 18, 2014

Last week Stan and I attended the NAED Eastern in Marco Island. While NAED likes to go to nice places, and the Marriott has a very good lobby area for meetings, looking out the window at crystal blue skies and […]