Earlier this month NAED held its marketing conference, AdVenture, in Nashville. According to reports, there were 100-110 attendees representing 20-25 manufacturers and 30-35 distributors. The TED Best of the Best awards were also presented, which presumably helps attendance. One of […]
NAED just concluded one of its most successful conferences and, from social postings, perhaps the most energetic conference the association has been involved with. Jenny Christensen, Director of Marketing for Distributor Data Solutions (DDS) graciously shares her feedback on the […]
Last week’s NEMRA meeting engaged almost 2000 electrical industry manufacturers and independent electrical manufacturer representative sales in discussions about the business and in how to achieve 2019 sales objectives. There was much optimism in the air as many reps reported […]
Biben Sales, a leading manufacturer rep serving southern NJ, eastern PA, Delaware, Maryland and the District of Columbia, announced the promotion of: Tracy Niedrowski as its Manager of Lighting/Energy where her responsibilities are to work with distribution further developing its […]
Our Q4 Pulse of Lighting survey is currently open and while perusing some of the feedback regarding market trends, one of the dynamics that was repeatedly mentioned was lighting manufacturers selling direct. In fact it was mentioned that it is […]
Last week’s NEMRA meeting proved once again that much gets accomplished when almost 2000 people from manufacturers and their sales organizations get together as NEMRA seemingly took over San Diego’s Marriott Marquis. Between a general session that unveiled new programs […]
Over the past few weeks distributors and manufacturers are reporting an uptick in their industrial business and, in some cases, a significant increase. The reasons vary from “general optimism” to the increase in oil rigs; from replacing / upgrading aging equipment […]
Ascend was the theme of last week’s AD North American Meeting which brought together over 1000 distributors and manufacturers from the U.S., Canada and Mexico. While the theme of “ascend” was defined by Bill Weisberg in various ways as “clarity […]
Last week’s NAED National, held in Washington DC, was well attended with approximately 700 registered attendees. The seminar sessions, for the most part, were well attended with 125-150 or so attending each of them and, perhaps unplanned, there was a […]
We’re finally through the planning season (yes, it is April and distributors now have less than 9 months to achieve supplier objectives!) and some of manufacturers discussed their new product launch plans (and maybe a distributor shared their approach to new […]
David Gordon
Channel Marketing Group
919-488-8635
