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Utilities Investing in LEDs

David Gordon Posted On February 11, 2016

The growth in the LED market has been remarkable, coming from zero to probably at least 50% of new construction in a short time period is phenomenal for a “new” product. And the retrofit market continues to move to LEDs. […]

Branding / Channel Strategies / Customer Segments / Customer Service / eBusiness / eMarketing / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Lighting / Lighting2 / Marketing / More Insights / Pricing / Productivity / Profitability / Purchasing / Sales Channel / Technology

16 Distribution Industry Trends for 2016

David Gordon Posted On January 27, 2016

Over the past month, Allen and I have discussed our observations regarding the industry and shared trends we see that we think will impact business for distributors and manufacturers in 2016. We’ve agreed upon 16 sales, marketing, profitability and operations opportunities that we’d […]

Branding / Customer Service / More Insights

Service as a Differentiator

David Gordon Posted On January 25, 2016

Many talk as service as a differentiator, however, when you begin to ask questions … or essentially peel back the layers … you find that their services, for the most part, are carbon copies of their competitors. While everyone may […]

Branding / Channel Strategies / Distributors / Lighting / Lighting2 / Manufacturers / More Insights / Sales Channel / Supplier / Products

The Lighting Market Change

David Gordon Posted On January 19, 2016

Over the past 30 days there have been a number of lighting announcements that, individually are company-specific but, when aggregated and considered from a category viewpoint, represent a significant lighting change in the industry … and may require distributors to […]

Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing / More Insights / Sales Channel

Marketing ideas to drive recency, frequency and leads in 2016

David Gordon Posted On November 19, 2015

It’s that time of year when distributors are either beginning, in the midst of or completing their their 2016 marketing plans. Sometimes promotional initiatives are inserted as “generic” with details left for later, sometimes the team has a brainstorm and scopes […]

Branding / Channel Strategies / Contractors / eMarketing / Manufacturers / Marketing / More Insights / Research Reports

How Influential Are Dealers (Contractors) When Pros Select Products?

David Gordon Posted On October 27, 2015

The question of what influence a distributor has on their customers is often debated. What percentage of the time do customers know what they want (and hence the distributor acts as an “order taker” or fulfillment source) and what percentage […]

Branding / eMarketing / Growth Strategies / Manufacturers / Marketing / More Insights / Sales Channel

Converting Emails Into Sales Through Thoughtful Communications

David Gordon Posted On August 24, 2015

Okay, electrical distributors and manufacturers are not known, surprisingly, as the best marketers on the planet. But we’re also not the worst. A number are migrating their marketing efforts from focusing on premiums, promotions and events to a broader array […]

Branding / Channel Strategies / Distributors / Lighting / Lighting2 / Marketing Groups / More Insights / People in the News

AD Gaining Momentum Heading into NAM

David Gordon Posted On August 11, 2015

Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched. We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]

Associations / Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing Groups / More Insights / Pricing / Productivity / Profitability / Sales Channel / Supplier / Products / Technology

Boosting performance at your Webstore

David Gordon Posted On June 10, 2015

“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]

Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Logistics / Manufacturers / Marketing / More Insights / Pricing / Profitability / Purchasing / Technology

Amazon Upgrades from Supply to Business

David Gordon Posted On May 6, 2015

Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries! They regularly make […]