Branding Archives

Branding / Channel Strategies / Contractors / eMarketing / Manufacturers / Marketing / More Insights / Research Reports

How Influential Are Dealers (Contractors) When Pros Select Products?

David Gordon Posted On October 27, 2015

The question of what influence a distributor has on their customers is often debated. What percentage of the time do customers know what they want (and hence the distributor acts as an “order taker” or fulfillment source) and what percentage […]

Branding / eMarketing / Growth Strategies / Manufacturers / Marketing / More Insights / Sales Channel

Converting Emails Into Sales Through Thoughtful Communications

David Gordon Posted On August 24, 2015

Okay, electrical distributors and manufacturers are not known, surprisingly, as the best marketers on the planet. But we’re also not the worst. A number are migrating their marketing efforts from focusing on premiums, promotions and events to a broader array […]

Branding / Channel Strategies / Distributors / Lighting / Lighting2 / Marketing Groups / More Insights / People in the News

AD Gaining Momentum Heading into NAM

David Gordon Posted On August 11, 2015

Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched. We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]

Associations / Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing Groups / More Insights / Pricing / Productivity / Profitability / Sales Channel / Supplier / Products / Technology

Boosting performance at your Webstore

David Gordon Posted On June 10, 2015

“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]

Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Logistics / Manufacturers / Marketing / More Insights / Pricing / Profitability / Purchasing / Technology

Amazon Upgrades from Supply to Business

David Gordon Posted On May 6, 2015

Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries! They regularly make […]

Branding / Manufacturers / More Insights

Manufacturer Showcase Launched

David Gordon Posted On April 27, 2015

ElectricalTrends launched a new feature this week. Our Manufacturer Showcase section enables participating manufacturers to upload content to support their distributors. Information will include new product information, press releases, white papers, technical information, videos and more. The first two manufacturers […]

Branding / Customer Segments / Distributors / Industrial Market / Manufacturers / More Insights / Research Reports / Sales Channel

Reading Round-Up: Hubbell, Graybar, Grainger, Rexel, Data Centers, Vertical Marketing

David Gordon Posted On April 19, 2015

It’s been a little while since we’ve shared some new content, which we’re working on. We’ve both been traveling a bit and have been off-site at clients, but we’ll get back to sharing this week. To start the week off, […]

Branding / Channel Strategies / Contractors / Customer Service / eBusiness / Growth Strategies / Industry Consolidation / Marketing / More Insights / Pricing / Profitability / Technology

Graybar, Sonepar … Creating / Fulfilling Demand

David Gordon Posted On March 18, 2015

Over the past couple of months we’ve been talking about growth, be it from demand creation or demand fulfillment. We’ve written an article on it for Industrial Supply, one for the Canadian Electrical Wholesaler and a couple here on ElectricalTrends […]

Branding / Customer Segments / Distributors / Growth Strategies / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Profitability

Lighting the Way to Demand Creation

David Gordon Posted On February 15, 2015

Most distributors are perceived as demand fulfillers, waiting for a customer to generate an order, be it from a contractor or an MRO opportunity. Few have mastered the skill of creating demand while also fulfilling customer needs. Typically these few […]

Branding / Customer Service / eBusiness / More Insights / Productivity / Profitability / Purchasing / Research Reports / Technology

Sync Baby, Sync that product data!!

David Gordon Posted On February 3, 2015

Almost thirteen years ago I started out on a joint project for IDEA to prove the value of synchronizing product data between the manufacturer and their distributors. The assumption, which was proven correct, was that the electronic flow of matching […]