As the year begins to wind down, many in marketing departments are giving consideration to promotional / marketing ideas for 2015. To help provide some fodder for idea generation, we thought we’d share some promotions / marketing items that have […]
The other day I was writing a customer satisfaction report we had just conducted for a client. The report asks customers what is important to them and how the client performs on each of the attributes. It covers all aspects of […]
Earlier this month both Border States and Reynolds Electric launched new online sites with robust eCommerce systems. While neither is currently a national distributor, their size, financial resources, access to capital (financial and human) and, in the size of Border States […]
In the October issue of Electrical Wholesaling magazine we asked the question of whether Amazon Supply could compete with traditional distributors by using the traditional distributors inventory as a source of supply for MRO type of sales. Some have asked if […]
This morning I was listening to the Eaton quarterly analyst call and I was reminded of conversations from the recent AD meeting as well as discussions with some IMARK distributors after the recent IMARK meeting. And there appears to be […]
A couple of weeks ago we had a posting that related to Cree’s significant share drop based upon a pre-announcement of “missing” on analyst projections (and not really by a lot to us lay people) and mentioning that the LED […]
Over the past few weeks I’ve been working with clients on their 2015 strategies. As an element we review much data, inquire about what has driven business in 2014 and discuss areas of focus for 2015. We’ve seen a correlation, […]
September was a busy month for Sonepar and shared insights into an evolution of Sonepar in the U.S. and potentially communicated a message to Rockwell distributors. And these were just two of the deals done this month. Sonepar #1 – […]
With some wondering about how Amazon Supply and the Big Boxes might affect their business in 2015, now is a good time to pre-plan how you face your customer online in 2015. Instead of reacting, now is a good time […]
Welcome to the third installment of “Time to Plan” to help with your 2015 planning and more planning questions to ask your distributors / suppliers.. According to a new survey of the Business Roundtable, CEOs of the largest companies are […]
