Channel Marketing Group, in conjunction with Electrical Wholesaling and EC&M, recently surveyed electrical contractors and other buying influences in the industrial, institutional and influencer markets on their outlook for 2013 as well as their service satisfaction with electrical distributors. The […]
Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring. The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]
Over the last several decades the distributor and electrical market has benefited from the data aggregation services provided by Trade Service (TSC). Many of their printed and computerized products contained essential information that allowed distributors to order from their manufacturers […]
Yesterday FedEx lowered its 2013 GDP forecast to 1.9%, down from 2.4%. It doesn’t sound like much until you realize that it is a 21% decline! Pretty much a stagnant market. And while this may not correlate directly to your […]
Technology will be a major driver of cost reduction as well as customer out-reach in the coming year(s). Here are some “unique” things to consider: RepFiles is a new service being co-launched by NEMRA and John Hoelz, who is also […]
“Your Blueprint to Success” was this year’s slogan for the 54th IEC National Convention & Electrical Expo in Louisville, KY. Approximately 500 attendees took advantage of the numerous education courses as well as the trade show. Here are some of […]
The industrial market continues to power growth for many distributors. Recently we spoke with a number of manufacturers and distributors to get the current pulse of the industry. The result … industrial continues to grow fueled by the OEM market, […]
The key with counters is giving a reason for people to come to you vs. someone else, especially since competing distributors like to congregate geographically and that there are usually more than a few places (i.e. Home Depot and Lowes) […]
Our annual 2010-11 Contractor Insight Research report yielded a number of changing survival tactics and purchasing patterns for electrical contractors. With hard survey results in hand there were over 800 conversations with 309 electrical contracting firms. It may seem like […]
And their concern is essentially that they expect 2011 to be comparable to be 2010. As many in the industry know, those in the industrial space or focused in energy efficiency were relatively more successful in 2010 than commercially-oriented or […]
