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6 Contractor Trends Affecting Distributor Relationships
David Gordon Posted On September 13, 2021

6 Contractor Trends Affecting Distributor Relationships

The number one criteria influencing contractor decision-making today is access to inventory. The supply chain disruptions are the talk of every conversation. No material, no work. Putting the supply chain issues aside, why do contractors select the distributors that they […]


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Advocacy  / Associations  / Branding  / Contractors  / Distributors  / Industry News  / Marketing  / More Insights
Blazer Helps Next Generation Electricians
David Gordon Posted On September 7, 2021


Blazer Electric Supply Company, Colorado Springs, Colo., held its 9th Annual Blazer Benefit Golf Tournament at Bear Dance Golf Club in Larkspur, Colorado on July 29, 2021. A total of $32,000 was raised to support the local training initiatives of […]


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Contractors  / Customer Segments  / Distributors  / Industry News  / Marketing  / Supplier / Products
Leviton Launches Podcast for Electrical Contractors
Linda Longo Posted On September 7, 2021


In a move to deepen its partnership with the electrical contractor community, Melville, N.Y.-based Leviton is debuting a podcast series to address the channel’s concerns and needs. The Contractor Connect Podcast Series covers relevant topics, products, and news as well […]


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Channel Strategies  / Contractors  / Distributors  / eCommerce  / Growth Strategies  / Lighting  / Sales Channel  / Supplier / Products
Shine Retrofits Joins Retrolux Network
David Gordon Posted On June 27, 2021

Shine Retrofits Retrolux

According to a recent press release, “Retrolux, the fastest-growing lighting, and energy project development and implementation software platform, and Shine Retrofits, a national energy-efficient lighting products distributor, announced that it will be adding their full product catalog from leading manufacturers […]


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Contractors  / Distributors  / Industry Outlook  / More Insights  / Profitability
Graybar, WESCO, Rexel Q1 Earnings
David Gordon Posted On May 9, 2021

National Electrical Distributor Performance

The last week or so has been earnings week for many electrical companies where they shared their Q1 performance. As expected, all showed improvement versus last year (after all, the last two weeks were the beginning of the COVID shutdown). […]


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Contractors  / eBusiness  / eCommerce  / Industry Outlook  / More Insights  / Productivity  / Profitability  / Technology
Digitizing Contractor Interaction
David Gordon Posted On April 28, 2021

Contractors Digitize Interactions

Many talk about digitizing the channel and the emerging / present digitalization of the industry and then wonder why eCommerce as a percent of distributor sales is not higher. One major reason is for many distributors their key customer is […]


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Channel Strategies  / Contractors  / eBusiness  / Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / Supplier / Products  / Technology
MaxLite Joins Energy Solution Platform Retrolux
David Gordon Posted On April 27, 2021

Retrolux

MaxLite, a leading global manufacturer of energy-efficient lighting solutions, and Retrolux, the fastest-growing lighting project development and implementation software platform, have announced a new partnership that will introduce the MaxLite product portfolio to ESCOs, electrical contractors, and other clients using the […]


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Contractors  / Industry Outlook  / More Insights
Who said 2020 was a Tough Sales Year? Not Graybar.
David Gordon Posted On March 22, 2021

Graybar

Graybar reported that, at year end, sales ($7.3 billion) were only down 3.4% which, given the year, was “nothing”, especially since the industry was projected as down 10-12% by DISC and Rexel US reported down 7.7% in Q4 (and more […]


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Branding  / Contractors  / Distributors  / Growth Strategies  / Marketing  / More Insights
10 Keys to a Successful Promotion
Ken Cain Posted On March 10, 2021

What Makes a Successful Promotion

Over a 35-year career marketing in the electrical industry I have ran more than a few promotions. And here’s the dirty little secret – not every promotion I ran was successful. I’ve managed everything from hat promotions to large trip […]


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Contractors  / eMarketing  / Manufacturers  / Marketing  / Sales Channel  / Technology
Data Analytics – from Search to Project and Sales
David Gordon Posted On December 3, 2020


Data analytics. It’s a frequently used term that requires much more than sales information. You’ve heard that the world is awash in data and that every business needs to collect data, manage data, analyze data, be involved in data analytics […]


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