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Ready for the industry’s next aggregator … Southwire?
David Gordon Posted On September 17, 2018


Southwire is a very intriguing company. Years ago they took a commodity product that defined the company (wire), combined it with some acquisitions and mixed in marketing to convert the company from the perception of a staid, commodity company to […]


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Disruption Discussed at the 2018 NAED National
David Gordon Posted On May 28, 2018


Upon reflection, the recent 2018 NAED National Meeting seemed to have three themes … disruption, digitalization and a sense that the association is moving from seeking to be inclusive and attracting new members to one focused on supporting “dues paying” […]


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Promotional Ideas – Lutron, Eaton Lighting, Acuity, NorthEast Electric, Wire and more
David Gordon Posted On March 23, 2018


Promotions are a significant element of a distributor’s marketing plan, especially if the audience is contractors.  A “do this, get that” mentality. Something to create increased awareness (or perhaps used to provide sales a crutch in talking to customers). In […]


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Home Depot … Pros, Website, Analytical Tool Investments to Grow the Business
David Gordon Posted On March 8, 2018


Earlier today Home Depot presented at the Raymond James 39th Annual Institutional Investors Conference.  While, overall, Home Depot is not a significant competitor to electrical distributors, if you serve the residential electrical contractor / builder market or the small contractor market, […]


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State of eCommerce According to Electrical Contractors & Buyers
David Gordon Posted On February 21, 2018


According to a recent study conducted by Channel Marketing Group titled “State of eCommerce, Electrical Contractor & End-User Insights”, electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory.  […]


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Manufacturers Creating Customer Engagement: IDEAL, Lutron, Southwire
David Gordon Posted On January 15, 2018


In the age of increased customer access to product (internet / online, more locations by distributors, distributors from other industry’s selling electrical product, etc) and a battle for mindshare within distributors and from buyers / potential buyers, some manufacturers are […]


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2018 Multi-Family Market Outlook
David Gordon Posted On January 15, 2018


It’s been discussed and forecasted that the multi-family market is going to be down in 2018 … perhaps by almost 10%. But is a down year a “bad” year? Not when the prior year was a record and 2018 is […]


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Q3 Distributor Insights: AD, Graybar, Rexel and WESCO
David Gordon Posted On November 5, 2017

Market Update

Electrical distributors have few ways to benchmark their performance versus competition other than talking to peers.  AD’s increased transparency provides some insight into the performance of a group of independent distributors, Graybar shares some high level insights that sometimes can […]


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Contractors  / Industry News  / Lighting  / Lighting2  / More Insights
Cree FY Q4 Results … Confirms Challenging Lighting Market
David Gordon Posted On August 24, 2017


Cree’s FY 2017 4th quarter results while disappointing, especially on the lighting side of the business, do, to some degree, correlate with feedback from other major lighting manufacturers that, at least for major companies, the market is “challenged”.  It appears […]


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Home Depot Q2 – Pro Insights
David Gordon Posted On August 16, 2017


Home Depot shared its Q2 results yesterday and, while the company continues to perform well as indicated with over $28B in sales, its Pro business, defined as contractors and its Interline business, outperformed the core business. NAED’s TED Magazine, through […]


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