Home » Customer Segments

Customer Segments

Branding  / Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Profitability
Lighting the Way to Demand Creation
David Gordon Posted On February 15, 2015


Most distributors are perceived as demand fulfillers, waiting for a customer to generate an order, be it from a contractor or an MRO opportunity. Few have mastered the skill of creating demand while also fulfilling customer needs. Typically these few […]


Continue Reading
0
0

Channel Strategies  / Customer Segments  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Marketing  / More Insights  / Pricing  / Productivity  / Profitability  / Sales Channel  / Supplier / Products  / Technology
Demand Creator or Demand Fulfillment agent?
David Gordon Posted On February 13, 2015


Virtually all want to grow their company’s profitability. Whether it is a manufacturer, manufactures rep or distributor or the distributor’s customer. In fact I haven’t found anyone that wants the status.But, in today’s market here are two different worlds for […]


Continue Reading
4
0

Branding  / Channel Strategies  / Customer Segments  / Customer Service  / Distributors  / Growth Strategies  / Industrial Market  / More Insights  / Pricing  / Productivity  / Profitability  / Supplier / Products
Handing over Demand Creation
David Gordon Posted On January 22, 2015


As a note from Allen Ray: This is a Duplicate Post from 1-22-2015 due to some technical difficulties. All comments previously submitted have been re-created. It tis the New Year of 2015 and most distributors have successfully handed over demand creation […]


Continue Reading
8
0

Channel Strategies  / Customer Segments  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights  / Profitability  / Sales Channel
Will oil, copper and the US dollar impact your business?
David Gordon Posted On January 15, 2015


Over the past few weeks I’ve been meeting and talking with distributor clients and inevitably the conversation turns to macro-economic topics starting with oil. Now mind you, this isn’t meant as alarmist or negative as, depending upon the geographic area, […]


Continue Reading
0
0

Branding  / Channel Strategies  / Contractors  / Customer Segments  / Growth Strategies  / Marketing  / More Insights  / Sales Channel
Customers are People Too – Know Their Demographics
David Gordon Posted On January 11, 2015


I know, it should obvious. Are your customers people or are they businesses? What differentiates one company from another is a mix of services, product availability, prize, credit, ease of doing business and yes, possibly relationships. But relationships are personal. […]


Continue Reading
0
0

Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Sales Channel  / Technology
Beyond Your Business Reach?
David Gordon Posted On January 5, 2015


Good Business Year, But???? Beyond my reach you say? I’ve (We’ve) had a very good year. I’m not bragging mind you, but my company has had a  good  year except maybe with LED’s. What do you mean “Beyond Your Reach?” […]


Continue Reading
0
0

Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / People in the News  / Research Reports  / Sales Channel  / Supplier / Products
Top 14 ElectricalTrends Postings in 2014 and 2015 Outlook Results
David Gordon Posted On December 30, 2014


As we close the year, we would like to thank you for your support, your readership and your input. Our goal for ElectricalTrends is to provide some thought leadership, share opinions and comments about what’s going on in the electrical […]


Continue Reading
1
0

Channel Strategies  / Contractors  / Customer Segments  / Customer Service  / eBusiness  / Growth Strategies  / More Insights  / Pricing  / Sales Channel
Is Amazon Supply ready for Contractors?
David Gordon Posted On November 2, 2014


In the October issue of Electrical Wholesaling magazine we asked the question of whether Amazon Supply could compete with      traditional distributors by using the traditional distributors inventory as a source of supply for MRO type of sales. Some have asked if […]


Continue Reading
3
0

Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports  / Supplier / Products
LEDs … Declining or Growing?
David Gordon Posted On October 2, 2014


Over the past few weeks I’ve been working with clients on their 2015 strategies. As an element we review much data, inquire about what has driven business in 2014 and discuss areas of focus for 2015. We’ve seen a correlation, […]


Continue Reading
2
0

Channel Strategies  / Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Manufacturers  / More Insights
Sonepar Scores Big … and Other September Acquisitions
David Gordon Posted On September 29, 2014


September was a busy month for Sonepar and shared insights into an evolution of Sonepar in the U.S. and potentially communicated a message to Rockwell distributors. And these were just two of the deals done this month. Sonepar #1 – […]


Continue Reading
1
0