Customer Segments Archives

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Beyond Your Business Reach?

David Gordon Posted On January 5, 2015

Good Business Year, But???? Beyond my reach you say? I’ve (We’ve) had a very good year. I’m not bragging mind you, but my company has had a good year except maybe with LED’s. What do you mean “Beyond Your Reach?” […]

Channel Strategies / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / People in the News / Research Reports / Sales Channel / Supplier / Products

Is Amazon Supply ready for Contractors?

David Gordon Posted On November 2, 2014

In the October issue of Electrical Wholesaling magazine we asked the question of whether Amazon Supply could compete with traditional distributors by using the traditional distributors inventory as a source of supply for MRO type of sales. Some have asked if […]

Channel Strategies / Customer Segments / Distributors / Growth Strategies / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Research Reports / Supplier / Products

LEDs … Declining or Growing?

David Gordon Posted On October 2, 2014

Over the past few weeks I’ve been working with clients on their 2015 strategies. As an element we review much data, inquire about what has driven business in 2014 and discuss areas of focus for 2015. We’ve seen a correlation, […]

Channel Strategies / Customer Segments / Distributors / Industrial Market / Industry Consolidation / Manufacturers / More Insights

Sonepar Scores Big … and Other September Acquisitions

David Gordon Posted On September 29, 2014

September was a busy month for Sonepar and shared insights into an evolution of Sonepar in the U.S. and potentially communicated a message to Rockwell distributors. And these were just two of the deals done this month. Sonepar #1 – […]

Channel Strategies / Customer Segments / Customer Service / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing / More Insights / Pricing / Productivity / Profitability / Research Reports / Sales Channel / Supplier / Products / Technology

2015 Planning Part 4 – Internet Sales

David Gordon Posted On September 28, 2014

With some wondering about how Amazon Supply and the Big Boxes might affect their business in 2015, now is a good time to pre-plan how you face your customer online in 2015. Instead of reacting, now is a good time […]

Channel Strategies / Customer Segments / Distributors / Growth Strategies / Industrial Market / Industry News / Manufacturers / More Insights / Profitability / Research Reports

2015 Planning, Part 3, Home Automation, Industrial Outlook, Home Building

David Gordon Posted On September 22, 2014

Welcome to the third installment of “Time to Plan” to help with your 2015 planning and more planning questions to ask your distributors / suppliers.. According to a new survey of the Business Roundtable, CEOs of the largest companies are […]

Channel Strategies / Customer Segments / Distributors / eBusiness / Growth Strategies / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Training

2015 Planning, Part 2 – Resi, Data Centers, Trends & Questions

David Gordon Posted On September 15, 2014

Welcome to another installment of “Time to Plan” where we’re sharing industry indicators and potential planning questions. Indicators The housing market is showing signs of continued growth, albeit this is marketplace specific. It appears that the higher end of the […]

Branding / Customer Segments / Distributors / Growth Strategies / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Supplier / Products

LEDs Become Mainstream; Graybar & Grainger Market

David Gordon Posted On September 11, 2014

LEDs, as distributors know, is becoming more and more mainstream. They dominate new projects and are increasingly being requested for retrofits. The energy savings are significant along with other cost savings (i.e. maintenance, HVAC costs, etc). But you especially know something […]

Channel Strategies / Contractors / Customer Segments / Distributors / Growth Strategies / Industrial Market / Industry News / Manufacturers / Marketing / More Insights / Research Reports

2015 Planning – Market Indicators & Planning Questions, Part 1

David Gordon Posted On September 8, 2014

This month begins meeting season. National chains are holding their annual meetings (click here to see the agenda and sponsors for CES’ meeting), marketing groups are holding registration for their meetings and last week we received the invite for the […]