Over a 35-year career marketing in the electrical industry I have ran more than a few promotions. And here’s the dirty little secret – not every promotion I ran was successful. I’ve managed everything from hat promotions to large trip […]
Ever think that there could be commonalities between Home Depot and WESCO? Recently Home Depot and WESCO released their 2020 10-K’s and/or participated in an Investor Conference so ElectricalTrends decided it may be interesting to take a read through to […]
In an industry where profit is defined as pennies, adding pennies to the bottom line makes the difference between a net loss, an average year or being a top performer, the issues we raised earlier in the week that can […]
Turtle & Hughes, the 15th largest electrical distributor according to Electrical Wholesaling, is leveraging its eCommerce reach to solicit business in the healthcare market. According to a recent press release, the company has joined Premier, a healthcare purchasing organization as […]
The year has started at a torrid pace but there have been some highlights relating to acquisitions, sales models, strategic relationships, POS, ETIM and more. With COVID driving everyone to online planning it seems like there everyone is on a […]
WESCO reported 2020 Q4 earnings and, while from a Wall Street perspective the growth number was great (48%), from an industry perspective it’s misleading as it is comparing combined Anixter / WESCO vs WESCO from 2019. Q4, however, was comparable, […]
At ElectricalTrends we primarily cover the United States but we know we have a number of readers from Canada and our postings are frequently redistributed by Canadian Electrical Wholesaler and Electro-Federation so the recent news regarding AD and their Canadian […]
Schaedler YESCO, one of Pennsylvania’s leading distributors and historically rated as one of the state’s top employers, announced enhancements to its management team and the transition of the company to the next generation, ensuring the company remains a family-owned, independent […]
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it […]
Back in the 1850’s John Babsone Lane Soule, in the Terre Haute Express, reportedly said “Go west, young man, go west.” And it seems like Van Meter is heeding this call and going west. After seeking to grow to the […]
David Gordon
Channel Marketing Group
919-488-8635
