This week’s AD North American Meeting was attended by over 1100 people from distributor members, manufacturers and service providers who came from throughout the US, Canada and Mexico. There was a buzz in Grapevine, TX at the Gaylord Texan as […]
“ElectricSmarts is pleased to announce that Paul Werthman has joined its team and has been appointed Director of Sales & Marketing. Paul is a seasoned industry veteran who began his career with Graybar and subsequently became a National Marketing Executive […]
For the past few years electrical distributors have been actively investing (in the hopes of eventually deploying) in commerce-enabled websites. This has necessitated that distributors become acquainted with, focus on, invest in and develop product content (data) to power their […]
Distributors traditionally fought for market share via relationship, service and price. The company with the best people, best service and competitive pricing that could provide their customers with access to credit typically won more business in a market. Since a […]
The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The term doesn’t infer whom funds the initiative but frequently there […]
What is Amazon Business’ true impact on the electrical distribution channel? It isn’t “point and click”? Over the past few years it’s been said “if you don’t have a commerce-enabled website you’ll be out of business.” The mantra has been […]
Much has been researched, written and talked about the emergence of alternate (alt) channels. Amazon Business is regularly mentioned and Grainger’s eCommerce initiatives are lauded. Now comes Zoro Tools, which many may recall Grainger purchased and has been promoting here […]
There continues to be much discussed in the industry regarding “eCommerce”. Daily we hear about Amazon Business, Grainger and the coming “conquering of the channel” by eCommerce. It almost seems as if everyone expects that the zombies in the Walking […]
Over the past few weeks distributors and manufacturers are reporting an uptick in their industrial business and, in some cases, a significant increase. The reasons vary from “general optimism” to the increase in oil rigs; from replacing / upgrading aging equipment […]
Attendees at the 2017 NAED South-Central shared a sense of optimism as many expressed improving sales in January and February. It was not unusual to speak with a distributor or manufacturer who was up 3-5% and there were some, non-lighting, manufacturers […]
