eBusiness Archives

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NAED 2018 South-Central Observations

David Gordon Posted On March 5, 2018

The tone of last week’s NAED South Central, held in San Diego, was interesting and may be best described as “subdued”, business-like”, “expected”. Some used the word “quiet” and many were challenged when asked about trends that they observed or […]

Branding / Channel Strategies / Contractors / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry News / Manufacturers / Marketing / More Insights / Research Reports / Sales Channel / Technology

State of eCommerce According to Electrical Contractors & Buyers

David Gordon Posted On February 21, 2018

According to a recent study conducted by Channel Marketing Group titled “State of eCommerce, Electrical Contractor & End-User Insights”, electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory. […]

Customer Segments / eBusiness / eMarketing / Industry News / More Insights / Research Reports

2018 State of eCommerce Electrical Contractor & Buyer Insights

David Gordon Posted On February 21, 2018

Recently Channel Marketing Group survey electrical contractors and electrical buyers within industrial and institutions to gain insight into their eCommerce and online usage. The study was done with support of selected distributors and manufacturers and Electrical Wholesaling. Over 1300 individuals […]

Associations / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing Groups / More Insights / Productivity / Technology

2018 NAED Eastern Recap & Observations

David Gordon Posted On November 28, 2017

Just before Thanksgiving we attended the NAED Eastern Region conference which was held at the Marriott Tampa Waterside (which is a good hotel for this meeting). The Eastern kicked-off the 2018 NAED Regional Conference schedule. The meeting had a reported […]

Channel Strategies / eBusiness / More Insights / Productivity / Profitability

Amazon Business Isn’t the Greatest Threat, Customer Expectations Is

David Gordon Posted On November 14, 2017

As electrical distributors launch, or prepare to launch, their eCommerce sites, they need to be aware of a key customer dynamic that is changing…the expectation of accuracy. While many have talked about Amazon Business being a key competitor (or threat), […]

Associations / eBusiness / Industry News / Marketing Groups / More Insights / Research Reports

AD North American Meeting is #ADSTRONG

David Gordon Posted On September 29, 2017

This week’s AD North American Meeting was attended by over 1100 people from distributor members, manufacturers and service providers who came from throughout the US, Canada and Mexico. There was a buzz in Grapevine, TX at the Gaylord Texan as […]

Branding / eBusiness / eMarketing / More Insights / People in the News

ElectricSmarts hires Werthman as Director of Sales & Marketing

David Gordon Posted On September 24, 2017

“ElectricSmarts is pleased to announce that Paul Werthman has joined its team and has been appointed Director of Sales & Marketing. Paul is a seasoned industry veteran who began his career with Graybar and subsequently became a National Marketing Executive […]

eBusiness / eMarketing / Manufacturers / More Insights / Supplier / Products / Technology

What is Good “Product Content”?

David Gordon Posted On September 10, 2017

For the past few years electrical distributors have been actively investing (in the hopes of eventually deploying) in commerce-enabled websites. This has necessitated that distributors become acquainted with, focus on, invest in and develop product content (data) to power their […]

Channel Strategies / eBusiness / Growth Strategies / Industry News / More Insights / Sales Channel

Distributors Need to Evolve from Being Product Companies

David Gordon Posted On August 13, 2017

Distributors traditionally fought for market share via relationship, service and price. The company with the best people, best service and competitive pricing that could provide their customers with access to credit typically won more business in a market. Since a […]

Channel Strategies / eBusiness / eMarketing / Growth Strategies / More Insights / Pricing / Profitability / Sales Channel

Channel Marketing and Funding … but for eCommerce Initiatives?

David Gordon Posted On July 19, 2017

The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The term doesn’t infer whom funds the initiative but frequently there […]