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Looking Forward for 2021

David Gordon Posted On January 6, 2021

January 1 marked the turning of the calendar and with it we think “a new year.” 2020 was an “interesting” year. Few, if any, recall the first 75 days of 2020 and the promise, or concerns, that ushered in the […]

Channel Strategies / Distributors / eCommerce / Industry Consolidation / Industry Outlook / Manufacturers / More Insights

2020 Winding Down, ElectricalTrends’ Top 10

David Gordon Posted On December 29, 2020

Happy New Year's from Channel Marketing Group

2020 is winding down and we’d like to thank you for your readership of ElectricalTrends. This year we had over 113,000 page views, which represented a 10% increase over 2019. Lots of different topics were covered through over 90 new […]

eBusiness / eCommerce / eMarketing / Growth Strategies / Industrial Market / More Insights / Technology

eCommerce, yes, it is here to stay

David Gordon Posted On December 21, 2020

Yes, I know, it is not a revelation that it is no longer a fad. Just check your front door. Something is keeping FedEx, UPS, and USPS very busy this year. While eCommerce was trending to become more integrated into […]

Branding / eCommerce / eMarketing / Growth Strategies / Marketing / More Insights / Profitability

An ElectricalTrends Cyber Monday

David Gordon Posted On November 29, 2020

Welcome to ElectricalTrends’ Cyber Monday. There’s nothing that says “Thanksgiving Weekend” and signals the start of the holiday season” like Black Friday and Cyber Monday. So, not wanting to interrupt your weekend, we decided to launch ElectricalTrends’ first Cyber Monday […]

Associations / eBusiness / eCommerce / More Insights / Technology

ETIM North America Gains Momentum in November

David Gordon Posted On November 29, 2020

ETIM North America, the North American chapter of the only widely accepted product classification system that has been in use for over 20 years, gained further momentum in November. The association, charged with refining the ETIM model terminology into American […]

Channel Strategies / Contractors / Customer Segments / Distributors / eCommerce / Growth Strategies / Industry Consolidation / More Insights

HD Supply Goes Home

David Gordon Posted On November 16, 2020

The major story in the distribution industry yesterday was Home Depot acquiring HD Supply. While many electrical distributors may wonder “why the coverage” as “we don’t compete with them”, the reality is that Home Depot and HD Supply are competing […]

Distributors / eCommerce / Manufacturers / More Insights

Manufacturers Integrate with Distributor eCommerce Offerings

David Gordon Posted On November 5, 2020

Manufacturers are actively inquiring about distributor investment in eCommerce. Some are being proactive and offering resources to their distributors. Festo, a supplier of process control and factory automation solutions, who typically partners with automation distributors, recently developed a collaboration with […]

Customer Segments / Distributors / eCommerce / Growth Strategies / More Insights

Creating lemonade at Institutions

David Gordon Posted On September 25, 2020

What do market segments such as government, universities / higher education, life sciences, government / municipalities, sports teams, hospitals, agriculture have in common? While most are considered “institutions”, they all are significant users of eProcurement / punchouts as part of […]

Advocacy / Associations / eCommerce / Industry Outlook / Technology

An Intro to ETIM North America at eBiz

David Gordon Posted On September 17, 2020

If you’re not familiar with ETIM North America and are a manufacturer or a distributor who recognizes that eCommerce, and eBusiness, is part of your future, you need to attend this session at next week’s eBiz. The session is titled […]

Contractors / eCommerce / eMarketing / Industry Outlook / More Insights / Technology

Place Your Content in Front of Contractors

David Gordon Posted On August 9, 2020

“Placing Your Content in Front of Contractors” is the name of a webinar being conducted by Trimble and featuring Panduit. (If you did not attend the webinar and want to view it, click here.) Last week I saw an ad […]