Home » eMarketing

eMarketing

Associations  / Channel Strategies  / Customer Segments  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / Marketing Groups  / More Insights  / Reps
NAED South Central … Productive
David Gordon Posted On March 1, 2019


Feedback from this week’s NAED South Central conference was positive with many reporting productive meetings between their suppliers / customers, which is the key, and in many instances, sole reason for attending the conference. Surprisingly, there was also decent chatter […]


Continue Reading
2
0

Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eMarketing  / Growth Strategies  / Industrial Market  / Industry News  / Lighting  / Lighting2  / More Insights  / Profitability
WESCO and Grainger, a Tale of Two Companies
David Gordon Posted On February 19, 2019


WESCO and Grainger both recently held their EOY / Q4 earnings calls. Reviewing them highlights that these two companies, while both serving primarily the “industrial” market, are really a tale of two companies with differences being: Business focus … CapEx […]


Continue Reading
2
0

eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights  / Technology
Spinning products to improve customer experience
David Gordon Posted On January 31, 2019


Over the past six months we’ve seen a number of distributors upgrade their websites – either the “look and feel”, evolve to a webstore or upgrade both. Why the investments? Because these distributors recognize that “table stakes” for at least […]


Continue Reading
0
0

Associations  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Manufacturers  / More Insights  / Reps  / Sales Channel
NEMRA … Providing a Venue to Enhance Agency Performance
David Gordon Posted On January 29, 2019


Next week represents the coming together of over 2000 people who are responsible for selling electrical material through the channel … the 2019 NEMRA Annual Meeting.   Widely regarded as one of the best meetings of the year, manufacturers will recognize […]


Continue Reading
1
0

Associations  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / Reps  / Sales Channel
Well Attended NAED Western
David Gordon Posted On January 25, 2019


This week’s NAED Western was a very active event with surprisingly a good amount of optimism by distributors and manufacturers.  The event was well attended with 775 registrants, which makes the Western conference the largest NAED event.  Interestingly there were […]


Continue Reading
1
0

Channel Strategies  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Manufacturers  / Marketing  / More Insights  / Productivity  / Profitability  / Sales Channel  / Technology
10 Channel Dynamics as Turning the Page into 2019
David Gordon Posted On January 1, 2019


As we turn the page into 2019, welcome to new opportunities, new challenges, new initiatives and perhaps some new ways of doing business / serving your customers to ensure a record 2019 … whatever your goals may be. While we […]


Continue Reading
2
0

Associations  / Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
The Start of the NAED Meeting Season – Observations from Marco and the NAED Eastern
David Gordon Posted On November 27, 2018


Earlier this month NAED started its meeting season with the NAED Eastern, which was held in Marco Island.  Meeting attendance appeared to be somewhat “challenged” as the AD and IMARK annual meetings directly preceded the NAED meeting and Rockwell’s  Automation […]


Continue Reading
0
0

Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Marketing  / More Insights
Distributors. Has Amazon Business Been Good for You?
David Gordon Posted On October 31, 2018


Conventional wisdom is that Amazon Business is not good for MRO and construction distributors.They are a technological behemoth that knows nothing about “our space” and are only successful because they can: throw money at the issue / opportunity have the […]


Continue Reading
0
0

Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Manufacturers  / Marketing  / More Insights
Protecting Price and the Channel in an Online Marketplace World (Amazon)
David Gordon Posted On October 23, 2018


Amazon Business is talked about regularly within distribution industries in general and especially in the MRO space.  Barely a meeting goes by with a manufacturer where the topic of “what should we do regarding Amazon Business” is not asked as […]


Continue Reading
4
0

eBusiness  / eMarketing  / Marketing  / More Insights  / Supplier / Products
eCommerce Product Content is King
David Gordon Posted On September 4, 2018


When times are tough people often say “cash is king”.  This can frequently determine which companies survive and thrive during difficult economic times and those that suffer. Nowadays, as companies ramp up their eCommerce initiatives product content is king. This […]


Continue Reading
5
0