Home » eMarketing

eMarketing

Channel Strategies  / eBusiness  / eMarketing  / Growth Strategies  / Marketing Groups  / More Insights  / Sales Channel  / Technology
2016 eCommerce Goals, Electrical Initiatives
David Gordon Posted On December 13, 2015


Interesting article here from Internet Retailer regarding eCommerce goals for 2016 and written by Forrester Research. With the emergence of many electrical ecommerce initiatives for distributors, much bears watching. The following could be of interest for those invested, investing or considering investing […]


Continue Reading
0
0

Contractors  / Customer Segments  / eMarketing  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Marketing  / More Insights
LED, Construction and Industrial 2016 Planning Inputs
David Gordon Posted On November 23, 2015


As you’re planning your 2016 initiatives, we thought we’d share some LED, construction and industrial information we’ve seen that could impact 2016 revenue planning or opportunity focus: Our friend Bill Attardi from EnergyWatchNews directed us to this article, Top 10 […]


Continue Reading
0
0

Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Sales Channel
Marketing ideas to drive recency, frequency and leads in 2016
David Gordon Posted On November 19, 2015


It’s that time of year when distributors are either beginning, in the midst of or completing their their 2016 marketing plans. Sometimes promotional initiatives are inserted as “generic” with details left for later, sometimes the team has a brainstorm and scopes […]


Continue Reading
0
0

Associations  / Channel Strategies  / Customer Segments  / Customer Service  / eBusiness  / eMarketing  / Industrial Market  / Industry News  / Lighting  / Lighting2  / More Insights  / Pricing  / Profitability
NAED 2016 Eastern … Orlando
David Gordon Posted On November 15, 2015


Last week’s NAED epitomized much of the change that the industry is experiencing. Attendance, per NAED’s registration list, was 585 registrants (although some did not attend but did not cancel).  The continuing result of consolidation? Companies scaling back expenses due to […]


Continue Reading
1
0

Branding  / Channel Strategies  / Contractors  / eMarketing  / Manufacturers  / Marketing  / More Insights  / Research Reports
How Influential Are Dealers (Contractors) When Pros Select Products?
David Gordon Posted On October 27, 2015


The question of what influence a distributor has on their customers is often debated. What percentage of the time do customers know what they want (and hence the distributor acts as an “order taker” or fulfillment source) and what percentage […]


Continue Reading
0
0

Branding  / eMarketing  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Sales Channel
Converting Emails Into Sales Through Thoughtful Communications
David Gordon Posted On August 24, 2015


Okay, electrical distributors and manufacturers are not known, surprisingly, as the best marketers on the planet. But we’re also not the worst. A number are migrating their marketing efforts from focusing on premiums, promotions and events to a broader array […]


Continue Reading
0
0

Channel Strategies  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Logistics  / More Insights  / Pricing  / Productivity  / Purchasing  / Technology
ElectricalTrends Tech Vision Series: IBIS Enters Electrical Distribution: Advanced Supply Chain Software™ and Microsoft
David Gordon Posted On July 12, 2015


This week we’re continuing with our ElectricalTrends Tech Vision Series. One of the most, if not the most, important piece of technology within a distributor is their ERP system. It essentially is the central repository for a distributor to develop […]


Continue Reading
6
0

Associations  / Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing Groups  / More Insights  / Pricing  / Productivity  / Profitability  / Sales Channel  / Supplier / Products  / Technology
Boosting performance at your Webstore
David Gordon Posted On June 10, 2015


“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]


Continue Reading
1
0

Channel Strategies  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Productivity  / Profitability  / Research Reports  / Technology
Does “big data” scare you?
David Gordon Posted On June 3, 2015


Over the past couple of years there has been much discussion regarding “big data” and “data analytics”, especially making it sound like analyzing information is a novel idea. Part of it is, part isn’t.  Progressive companies have analyzed information for […]


Continue Reading
4
0

Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Logistics  / Manufacturers  / Marketing  / More Insights  / Pricing  / Profitability  / Purchasing  / Technology
Amazon Upgrades from Supply to Business
David Gordon Posted On May 6, 2015


Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries!  They regularly make […]


Continue Reading
1
0