Lighting2 Archives

Customer Segments / Distributors / Industrial Market / Industry Consolidation / Industry News / Lighting / Lighting2 / More Insights / Sales Channel

Challenging Times: Rexel and WESCO 1st Half Performance

David Gordon Posted On July 30, 2015

Throughout July we’ve talked to a number of distributors and manufacturers regarding their first half. A couple of weeks ago we decided to launch a survey on ElectricalTrends to ask our readers how their first half went. We’ve received 75-80 responses […]

Channel Strategies / Contractors / Growth Strategies / Industrial Market / Industry News / Lighting / Lighting2 / Marketing Groups / More Insights

How Was Your First Half?

David Gordon Posted On July 16, 2015

After the first half of the year, you may be ready to sit back and make paper airplanes. The market is confusing. It’s been a unique first half. Some are up, some are down, some are flat. No rhyme or […]

Channel Strategies / Contractors / Distributors / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Reps

Can you spell … Disintermediated?

David Gordon Posted On May 28, 2015

That was the subject line of an email received this morning from a distributor. The body of email had a link: http://creesolutions.com/Solutions/NoHassles. Which started a thought process of: Is this really disintermediation when there are a number of lighting manufacturers who […]

Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights / Reps / Supplier / Products

A different type of lighting agency? And LightFair input

David Gordon Posted On May 14, 2015

LightFair is over. The awards have been given and many are talking about the plethora of lighting suppliers and throngs of people at The Show. While we didn’t attend, those distributors whom we spoke to that did attend said it […]

Customer Segments / Industry Consolidation / Lighting / Lighting2 / More Insights / Sales Channel / Supplier / Products

Strategies in Light Observations; Distributor LED Opportunities

David Gordon Posted On March 22, 2015

Periodically we like to invite guest bloggers to share ideas, opinions, insights or to report from conferences that we’ve been unable to attend. Recently, Ted Konnerth, President of Egret Consulting Group, a leading recruiter in the electrical and lighting industry […]

Awards / Channel Strategies / Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights / Supplier / Products

Growing through Innovation … Cree Recognized Worldwide

David Gordon Posted On March 10, 2015

It’s said by many that innovation drives growth. Be it innovations in products, services, processes, marketing, customer service or other areas of the business, innovation can differentiate your company. For many manufacturers, innovation is driven by the National Electric Code (NEC). […]

Associations / Channel Strategies / Customer Segments / Distributors / eBusiness / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Productivity / Reps / Research Reports / Sales Channel / Supplier / Products / Technology

NAED 2015 South Central Observations

David Gordon Posted On February 26, 2015

It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]

Branding / Customer Segments / Distributors / Growth Strategies / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Profitability

Lighting the Way to Demand Creation

David Gordon Posted On February 15, 2015

Most distributors are perceived as demand fulfillers, waiting for a customer to generate an order, be it from a contractor or an MRO opportunity. Few have mastered the skill of creating demand while also fulfilling customer needs. Typically these few […]

Lighting / Lighting2 / Manufacturers / More Insights / Profitability / Research Reports / Technology

Cable Technology Trends: How Does This Affect You?

David Gordon Posted On February 6, 2015

Obviously the answer is “big time”. When we think of technology we think of ERP systems, CRM, eCommerce, perhaps mobility, RF for a warehouse and more from a tools perspective. From a “product” viewpoint there is LED, controls as well […]

Channel Strategies / Customer Segments / Growth Strategies / Industry News / Lighting / Lighting2 / More Insights / Profitability / Sales Channel

Will oil, copper and the US dollar impact your business?

David Gordon Posted On January 15, 2015

Over the past few weeks I’ve been meeting and talking with distributor clients and inevitably the conversation turns to macro-economic topics starting with oil. Now mind you, this isn’t meant as alarmist or negative as, depending upon the geographic area, […]