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How Was Your First Half?
David Gordon Posted On July 16, 2015


After the first half of the year, you may be ready to sit back and make paper airplanes.  The market is confusing. It’s been a unique first half. Some are up, some are down, some are flat. No rhyme or […]


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Channel Strategies  / Contractors  / Distributors  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Reps
Can you spell … Disintermediated?
David Gordon Posted On May 28, 2015


That was the subject line of an email received this morning from a distributor.  The body of email had a link: http://creesolutions.com/Solutions/NoHassles. Which started a thought process of: Is this really disintermediation when there are a number of lighting manufacturers who […]


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Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Reps  / Supplier / Products
A different type of lighting agency? And LightFair input
David Gordon Posted On May 14, 2015


LightFair is over. The awards have been given and many are talking about the plethora of lighting suppliers and throngs of people at The Show. While we didn’t attend, those distributors whom we spoke to that did attend said it […]


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Customer Segments  / Industry Consolidation  / Lighting  / Lighting2  / More Insights  / Sales Channel  / Supplier / Products
Strategies in Light Observations; Distributor LED Opportunities
David Gordon Posted On March 22, 2015


Periodically we like to invite guest bloggers to share ideas, opinions, insights or to report from conferences that we’ve been unable to attend. Recently, Ted Konnerth, President of Egret Consulting Group, a leading recruiter in the electrical and lighting industry […]


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Growing through Innovation … Cree Recognized Worldwide
David Gordon Posted On March 10, 2015


It’s said by many that innovation drives growth. Be it innovations in products, services, processes, marketing, customer service or other areas of the business, innovation can differentiate your company. For many manufacturers, innovation is driven by the National Electric Code (NEC). […]


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NAED 2015 South Central Observations
David Gordon Posted On February 26, 2015


It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]


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Branding  / Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Profitability
Lighting the Way to Demand Creation
David Gordon Posted On February 15, 2015


Most distributors are perceived as demand fulfillers, waiting for a customer to generate an order, be it from a contractor or an MRO opportunity. Few have mastered the skill of creating demand while also fulfilling customer needs. Typically these few […]


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Cable Technology Trends: How Does This Affect You?
David Gordon Posted On February 6, 2015


Obviously the answer is “big time”.  When we think of technology we think of ERP systems, CRM, eCommerce, perhaps mobility, RF for a warehouse and more from a tools perspective.  From a “product” viewpoint there is LED, controls as well […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights  / Profitability  / Sales Channel
Will oil, copper and the US dollar impact your business?
David Gordon Posted On January 15, 2015


Over the past few weeks I’ve been meeting and talking with distributor clients and inevitably the conversation turns to macro-economic topics starting with oil. Now mind you, this isn’t meant as alarmist or negative as, depending upon the geographic area, […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / People in the News  / Research Reports  / Sales Channel  / Supplier / Products
Top 14 ElectricalTrends Postings in 2014 and 2015 Outlook Results
David Gordon Posted On December 30, 2014


As we close the year, we would like to thank you for your support, your readership and your input. Our goal for ElectricalTrends is to provide some thought leadership, share opinions and comments about what’s going on in the electrical […]


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