Lighting2

Associations / eBusiness / eMarketing / Lighting / Lighting2 / Marketing / Technology

2011 NAED Leadership Summit (aka National) Observations

David Gordon Posted On May 13, 2011

The following post was originally posted on Wednesday, May 11. It is being reposted as Google / Blogger had technical issues on Thursday and “lost” the posting. Last week I attended the NAED Leadership Summit in San Diego (yes, a […]

Industry News / Lighting / Lighting2 / Productivity / Profitability

Gas Beyond $4.00. Impact on Your Business?

David Gordon Posted On April 22, 2011

I was returning from a meeting with a client this morning and needed to put gas in the rental before the return. While gas has been creeping up, today was the first time I paid $4.00 per gallon (and yes, […]

Channel Strategies / Growth Strategies / Lighting / Lighting2 / Marketing

Schneider Electric … Creating Demand … For Whom?

David Gordon Posted On October 29, 2010

Lately we’ve been having conversations with a number of manufacturers, and some distributors, about reconnecting with customers and better understanding their markets. Why? In an effort to either affect demand creation; to promote their brand; and to support new product development. One […]

Growth Strategies / Lighting / Lighting2

To Light Up Your Monday

David Gordon Posted On October 4, 2010

You’ve probably heard, ad nauseum, that the lighting arena, also portrayed as energy efficiency, is one of the few bright spots in the electrical industry. And yes, it is and is expected to be one of the strongest, if not […]

Distributors / Growth Strategies / Industry News / Lighting / Lighting2 / Marketing / People in the News / Sales Channel

Sonepar and Crescent … Identifying Ways to Grow

David Gordon Posted On September 21, 2010

We apologize for not having written in the past week and a half, however, client travel sometimes creates timing issues (and you probably don’t want me writing real late at night!) But was listening to CNBC this afternoon. They had […]

Customer Segments / Growth Strategies / Industry News / Lighting / Lighting2 / Profitability

Graybar’s First Half Looks Anemic

David Gordon Posted On August 25, 2010

While we know the construction market is down, here’s more confirmation that distributors that are heavily skewed to construction markets are having a hard time. The last two days have reinforced the residential market troubles. New Housing starts down 12.4% […]

Growth Strategies / Industry News / Lighting / Lighting2 / Sales Channel

First Half Sales Survey Says …

David Gordon Posted On August 24, 2010

Confused and widely divergent by market segment, geographically and by distributor size. Not the answer you were expecting, but sorry, averages can be deceiving. First the averages as reported by electrical distributors and electrical manufacturers on our first half sales […]

Customer Segments / Growth Strategies / Lighting / Lighting2 / Marketing

Moving Forward or Backward? The Choice is Yours

David Gordon Posted On August 5, 2010

It’s been a busy two weeks but we haven’t forgotten our ET friends. We’re working on a couple of “juicy” postings for the next couple of weeks but wanted to share some online insights that we’ve been tracking. Companies mentioned in […]

Contractors / Growth Strategies / Lighting / Lighting2

Full Service Distribution?

David Gordon Posted On July 27, 2010

Many electrical distributors promote that they are “full service” electrical distributors, inferring that they offer a range of electrical products. Many successful distributors have expanded the definition of “full service” to mean: they sell electrical products that are applicable for […]

Channel Strategies / Contractors / Growth Strategies / Lighting / Lighting2 / Pricing

Eaton Goes Low and High

David Gordon Posted On July 22, 2010

Over the past couple of weeks Eaton has made a couple of moves that should be of interest to electrical distributors. One was M&A oriented, the other was a marketing strategy to support one of their customers / channels. Both […]