Growth Strategies
Graybar, Sonepar … Creating / Fulfilling Demand
Over the past couple of months we’ve been talking about growth, be it from demand creation or demand fulfillment. We’ve written an article on it for Industrial Supply, one for the Canadian Electrical Wholesaler and a couple here on ElectricalTrends […]
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Could Software Determine Who Gets The Business?
We’ve all heard how customers want to be self-sufficient, that they want easier ways of doing business, that software can create connectivity between customers, that customers want to buy online or get their own pricing or use data-mining software to better understand […]
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Poaching your small and mid-sized contractors – The Big Sting
Introducing Electrical Distributor Research Group, an Allen Ray Associates and Channel Marketing Group service to help independent distributors compete with national chains through end-user research and solution identification. Participation in this research relating to econnectivity to increase share from […]
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Growing through Innovation … Cree Recognized Worldwide
It’s said by many that innovation drives growth. Be it innovations in products, services, processes, marketing, customer service or other areas of the business, innovation can differentiate your company. For many manufacturers, innovation is driven by the National Electric Code (NEC). […]
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Delivering Wow Delivers Sales for Small Manufacturers
Today we’ve got a guest blogger talking about how small / niche manufacturers can succeed. It can be a hard road, but one that with some perseverance can be very important to a distributor (in serving their customer) and obviously […]
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NAED 2015 South Central Observations
It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]
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Lighting the Way to Demand Creation
Most distributors are perceived as demand fulfillers, waiting for a customer to generate an order, be it from a contractor or an MRO opportunity. Few have mastered the skill of creating demand while also fulfilling customer needs. Typically these few […]
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Demand Creator or Demand Fulfillment agent?
Virtually all want to grow their company’s profitability. Whether it is a manufacturer, manufactures rep or distributor or the distributor’s customer. In fact I haven’t found anyone that wants the status.But, in today’s market here are two different worlds for […]
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A February 3 article in the Wall Street Journal titled “Bright Future in Sales Millennials are Hesitant” shared results from a Harvard Business School U.S. Competitiveness Project that stated that technical sales and sales management jobs are among the hardest […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
