Growth Strategies Archives

Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights / Reps / Supplier / Products

A different type of lighting agency? And LightFair input

David Gordon Posted On May 14, 2015

LightFair is over. The awards have been given and many are talking about the plethora of lighting suppliers and throngs of people at The Show. While we didn’t attend, those distributors whom we spoke to that did attend said it […]

Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Logistics / Manufacturers / Marketing / More Insights / Pricing / Profitability / Purchasing / Technology

Amazon Upgrades from Supply to Business

David Gordon Posted On May 6, 2015

Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries! They regularly make […]

Customer Segments / Growth Strategies / Industrial Market / Industry News / More Insights / Productivity / Profitability

Doing the same thing and expecting different results with non-stock inventory!

David Gordon Posted On April 30, 2015

Sometimes you have to stop and wonder why you do the same things over and over, expecting different results when it comes to the way you handle inventory. Most distributors have a dollar figure in their head that they don’t […]

Growth Strategies / More Insights / Productivity / Profitability

Why Grow?

David Gordon Posted On April 22, 2015

We’re in the business of helping companies grow. Whether it’s to increase top line sales, improve the bottom line, improve productivity or all three, the bottom line why you engage with either one of us is that you want tomorrow […]

Branding / Channel Strategies / Contractors / Customer Service / eBusiness / Growth Strategies / Industry Consolidation / Marketing / More Insights / Pricing / Profitability / Technology

Graybar, Sonepar … Creating / Fulfilling Demand

David Gordon Posted On March 18, 2015

Over the past couple of months we’ve been talking about growth, be it from demand creation or demand fulfillment. We’ve written an article on it for Industrial Supply, one for the Canadian Electrical Wholesaler and a couple here on ElectricalTrends […]

Contractors / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / More Insights / Productivity / Profitability / Research Reports / Technology

Could Software Determine Who Gets The Business?

David Gordon Posted On March 15, 2015

We’ve all heard how customers want to be self-sufficient, that they want easier ways of doing business, that software can create connectivity between customers, that customers want to buy online or get their own pricing or use data-mining software to better understand […]

Channel Strategies / Contractors / eBusiness / eMarketing / Growth Strategies / More Insights / Productivity / Profitability / Research Reports / Technology

Poaching your small and mid-sized contractors – The Big Sting

David Gordon Posted On March 11, 2015

Introducing Electrical Distributor Research Group, an Allen Ray Associates and Channel Marketing Group service to help independent distributors compete with national chains through end-user research and solution identification. Participation in this research relating to econnectivity to increase share from […]

Awards / Channel Strategies / Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights / Supplier / Products

Growing through Innovation … Cree Recognized Worldwide

David Gordon Posted On March 10, 2015

It’s said by many that innovation drives growth. Be it innovations in products, services, processes, marketing, customer service or other areas of the business, innovation can differentiate your company. For many manufacturers, innovation is driven by the National Electric Code (NEC). […]

Customer Service / Growth Strategies / More Insights / People in the News / Reps / Sales Channel / Supplier / Products

Delivering Wow Delivers Sales for Small Manufacturers

David Gordon Posted On March 1, 2015

Today we’ve got a guest blogger talking about how small / niche manufacturers can succeed. It can be a hard road, but one that with some perseverance can be very important to a distributor (in serving their customer) and obviously […]

Associations / Channel Strategies / Customer Segments / Distributors / eBusiness / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Productivity / Reps / Research Reports / Sales Channel / Supplier / Products / Technology

NAED 2015 South Central Observations

David Gordon Posted On February 26, 2015

It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]