Growth Strategies Archives

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Will Channel “In”Efficiency Lead to 50.01% Defining Choice?

David Gordon Posted On October 18, 2013

Every once in awhile I like to share the thoughts of other “thought provoking” individuals. One such company is Egret Consulting. Many may know Egret as one of the electrical industry’s premier recruiting firms. Some may know its principal, Ted […]

Customer Segments / Distributors / eBusiness / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Manufacturers / Marketing / Marketing Groups / Pricing / Renewables / Technology

AD North American Meeting Recap, Observations & Award Winners

David Gordon Posted On October 11, 2013

Earlier this week I attended the AD Electrical North American Meeting (NAM) and thought I’d share some observations about the meeting, input I received and commentary from others … all in no particular order. And unfortunately, what is essentially a […]

Channel Strategies / Growth Strategies / Lighting / Lighting2

Will Distributors Capture the LED Market and Retain Share of Lighting Sales?

David Gordon Posted On October 6, 2013

Over the past couple of months we’ve seen lots of information on the LED market. While some of it is “educational” in nature and some is research oriented, we’ve also seen a proliferation of information being shared in other industries […]

Channel Strategies / Growth Strategies / Industry Consolidation / Industry News

Eaton & Cooper Integration Update

David Gordon Posted On September 25, 2013

Last week Eaton Corp participated in Morgan Stanley Industrials and Auto Conference. Essentially this is an analyst meeting where companies present to analysts and then answer questions. Here’s a link to Eaton’s presentation. And we also read the Q&A transcript […]

Contractors / Distributors / Growth Strategies / Marketing / Sales Channel

Walters Gives Product Away in San Diego

David Gordon Posted On September 19, 2013

Walters Wholesale, a sister company of CED and USESI, is running a “unique” promotion at its two San Diego branches. We say “unique” as we know of a couple of companies that ran similar promotions years (and years) ago but, […]

Branding / Channel Strategies / Contractors / Distributors / eBusiness / eMarketing / Growth Strategies / Lighting / Lighting2 / Marketing / Productivity / Purchasing / Research Reports / Technology

Amazon Supply and Google Shopping for Suppliers Programs …

David Gordon Posted On September 3, 2013

Over the past couple of weeks I’ve had a number of conversations with manufacturers and distributors about “e” and inevitably the conversation comes around to Amazon Supply (AS) and Google’s Shopping for Suppliers (GSS) program.But first, a couple of things […]

Branding / Distributors / Growth Strategies / Marketing

Driving … The Grainger Way

David Gordon Posted On August 26, 2013

Okay, so we talked about imitating others and how that may, or may not be, an effective growth strategy and yes, according to Nike, everyone wants to be “like Mike”, but here’s an idea from Grainger that may generate some […]

Branding / Growth Strategies / Lighting / Lighting2 / Marketing

Cree – Building Market Awareness Through Retail Merchandising

David Gordon Posted On August 20, 2013

We’ve all heard, and seen, how LEDs are taking over the lighting space. We’ve seen lighting manufacturer strategies … and they all focus around selling fixtures with LEDs in them. And we’ve heard how LEDs are so much more efficient […]

Distributors / Growth Strategies / Logistics

Is Imitating Others The Path to Your Success?

David Gordon Posted On August 8, 2013

It’s been said that “imitation is the sincerest form of flattery”. And “sincerest” is usually referenced as highest or greatest, which is why others seek to emulate.Frequently in business, companies try to benchmark themselves to others and, if they are […]

Growth Strategies / People in the News / Research Reports / Sales Channel

Are You Culturally Positioned to Grow? Attributes of Culturally Growth Oriented Companies (and those that aren’t)

David Gordon Posted On August 6, 2013

The other day I was reading Frank Hurtte’s blog posting entitled “The Death of a Distributor – The Wrong Kind of Culture” which coincidentally was similar to a discussion that Allen and I had last week. Recently we’ve spoken with […]