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2015 Planning, Part 2 – Resi, Data Centers, Trends & Questions
David Gordon Posted On September 15, 2014


Welcome to another installment of “Time to Plan” where we’re sharing industry indicators and potential planning questions. Indicators The housing market is showing signs of continued growth, albeit this is marketplace specific.  It appears that the higher end of the […]


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2015 Planning – Market Indicators & Planning Questions, Part 1
David Gordon Posted On September 8, 2014


This month begins meeting season.  National chains are holding their annual meetings (click here to see the agenda and sponsors for CES’ meeting), marketing groups are holding registration for their meetings and last week we received the invite for the […]


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The Crowded and Changing World of Lighting
David Gordon Posted On September 1, 2014


Welcome back from your Labor Day weekend. And with the unofficial end of summer brings the meeting and planning season.  The time when everyone starts asking what’s your forecast for 2015, and management asks itself, “what are we going to […]


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Worried About Amazon Supply? Start Planning Now!
David Gordon Posted On August 20, 2014


If you are worried about Amazon Supply, you probably already know something that you’ve been unwilling to admit openly. ….that is your product data base stinks. That is to say, you probably don’t have good images, UPC codes or even […]


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Industry News  / More Insights
Industry Outlook … Decent for Distributors, Middling for Manufacturers
David Gordon Posted On April 23, 2014


Earlier this year Channel Marketing Group surveyed distributors and manufacturers regarding their 2014 sales outlook and also inquired about key growth strategies, key markets and key product offerings that would drive growth.  This research was then segmented based upon the […]


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2014 NAED South-Central … Escaping Winter!
David Gordon Posted On March 3, 2014


Last week I was at the NAED South-Central which was held in Tampa.  While the reported attendance was about 675-700 individuals, consisting of 75 distributor entities (including multiples of CED, Sonepar, etc), 122 manufacturer entities, and the remainder being reps […]


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eBusiness  / eMarketing  / Industry News  / Marketing  / Sales Channel  / Technology
Is “e” (needs for eCommerce, data, mobility, CRM, etc) increasing for you and complicating your business?
David Gordon Posted On February 21, 2014


The past few weeks have been a little unusual for me as it seems to be “e-time.”  A number of conversations, and some engagements, have revolved around e-initiatives.  They include: website redesign with e-commerce initiative that has resulted in a […]


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NEMRA Delivers in Atlanta
David Gordon Posted On February 14, 2014


Last week NEMRA held its annual meeting in Atlanta. Since we weren’t there and periodically we ask industry leaders to share their thoughts on ElectricalTrends, we asked Ken Hooper, President of NEMRA, to share an update.  And while I share […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Supplier / Products
Did WESCO Really Increase Sales by 14%?
David Gordon Posted On February 10, 2014


Last week during a conversation with a client we talked about the concept of the 7 layers of an onion.  The concept, for those of you who don’t know, is that as you peel back the layers of the onion […]


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10 Channel Marketing Ideas
David Gordon Posted On February 3, 2014


And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]


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