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Survey Says … Give Websites Good Product Data
David Gordon Posted On April 9, 2018


Quality product data is the difference between an “adequate” website and one with “quality” data that is valued by customers. And “valued” is determined by increased traffic, increased sales, a better search experience and being easier to be found via […]


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Channel Strategies  / Customer Segments  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
Acuity Sales Up But Hints of a Challenging Market
David Gordon Posted On April 5, 2018

Market Update

Acuity’s recent quarter highlights a 6% (gross) sales increase but, in reading the analyst call transcript and reviewing the results, or what may be called “peeling back the onion”, there appear to be a number of questions. Analyst Call / […]


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Rockwell Delivers on Customer Satisfaction
David Gordon Posted On March 28, 2018


Customer satisfaction is a key element of a growth strategy as it helps support the retention of the business.  And while everyone says they deliver quality customer service, measuring service performs and continuously seeking ways to improve can separate companies.  […]


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Promotional Ideas – Lutron, Eaton Lighting, Acuity, NorthEast Electric, Wire and more
David Gordon Posted On March 23, 2018


Promotions are a significant element of a distributor’s marketing plan, especially if the audience is contractors.  A “do this, get that” mentality. Something to create increased awareness (or perhaps used to provide sales a crutch in talking to customers). In […]


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State of eCommerce According to Electrical Contractors & Buyers
David Gordon Posted On February 21, 2018


According to a recent study conducted by Channel Marketing Group titled “State of eCommerce, Electrical Contractor & End-User Insights”, electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory.  […]


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Industry Consolidation  / Manufacturers  / More Insights
GE Continues Sell Off … GE Lighting No Longer Global
David Gordon Posted On February 19, 2018


GE has been in the news for many of the wrong reasons over the past couple of years and it looks like it will continue to be for the next few years as it begins its dismantling.  The first to […]


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Customer Segments  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Supplier / Products
Lighting News: Cree, Philips, Hubbell Lighting, Eaton Lighting
David Gordon Posted On February 13, 2018


Along with earnings updates, the last couple of weeks have brought lighting news from Cree, Philips, Hubbell Lighting and Eaton Lighting.  Their recent announcements shed light on where the “Big 7” (Acuity, Eaton Lighting Solutions, Hubbell Lighting, Philips Lighting, Current […]


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Mayer Goes Premier; Changing Switchgear Market
David Gordon Posted On January 17, 2018


Last week, Mayer Electric announced that it was converting all of its branches to Square D by Schneider Electric (Square D) for switchgear and control products.  This decision impacted their North Carolina, South Carolina, Tennessee, Houston and Pittsburgh locations as they […]


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Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Profitability
Acuity Challenged With Growth
David Gordon Posted On January 10, 2018


It’s the beginning of a quarter so you now what that means … quarterly reports which gives us some insight into the overall marketplace.  Acuity conducted their call yesterday and unfortunately they missed revenue and profitability expectations. Perhaps its a […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Pricing
Changes in the Wire / Cable World, Prysmian Wins General Cable
David Gordon Posted On December 10, 2017


Recent news of Prysmian winning the General Cable sweepstakes brings a close to the auction of the business that was started this summer as both have benefited from higher copper prices … and hopefully that helped General Cable optimize its […]


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