Manufacturers Archives

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Promotional Ideas – Lutron, Eaton Lighting, Acuity, NorthEast Electric, Wire and more

David Gordon Posted On March 23, 2018

Promotions are a significant element of a distributor’s marketing plan, especially if the audience is contractors. A “do this, get that” mentality. Something to create increased awareness (or perhaps used to provide sales a crutch in talking to customers). In […]

Branding / Channel Strategies / Contractors / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry News / Manufacturers / Marketing / More Insights / Research Reports / Sales Channel / Technology

State of eCommerce According to Electrical Contractors & Buyers

David Gordon Posted On February 21, 2018

According to a recent study conducted by Channel Marketing Group titled “State of eCommerce, Electrical Contractor & End-User Insights”, electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory. […]

Industry Consolidation / Manufacturers / More Insights

GE Continues Sell Off … GE Lighting No Longer Global

David Gordon Posted On February 19, 2018

GE has been in the news for many of the wrong reasons over the past couple of years and it looks like it will continue to be for the next few years as it begins its dismantling. The first to […]

Customer Segments / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Supplier / Products

Lighting News: Cree, Philips, Hubbell Lighting, Eaton Lighting

David Gordon Posted On February 13, 2018

Along with earnings updates, the last couple of weeks have brought lighting news from Cree, Philips, Hubbell Lighting and Eaton Lighting. Their recent announcements shed light on where the “Big 7” (Acuity, Eaton Lighting Solutions, Hubbell Lighting, Philips Lighting, Current […]

Branding / Channel Strategies / Distributors / Growth Strategies / Industrial Market / Manufacturers / Marketing Groups / More Insights / Sales Channel

Mayer Goes Premier; Changing Switchgear Market

David Gordon Posted On January 17, 2018

Last week, Mayer Electric announced that it was converting all of its branches to Square D by Schneider Electric (Square D) for switchgear and control products. This decision impacted their North Carolina, South Carolina, Tennessee, Houston and Pittsburgh locations as they […]

Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Profitability

Acuity Challenged With Growth

David Gordon Posted On January 10, 2018

It’s the beginning of a quarter so you now what that means … quarterly reports which gives us some insight into the overall marketplace. Acuity conducted their call yesterday and unfortunately they missed revenue and profitability expectations. Perhaps its a […]

Channel Strategies / Growth Strategies / Industry Consolidation / Manufacturers / More Insights / Pricing

Changes in the Wire / Cable World, Prysmian Wins General Cable

David Gordon Posted On December 10, 2017

Recent news of Prysmian winning the General Cable sweepstakes brings a close to the auction of the business that was started this summer as both have benefited from higher copper prices … and hopefully that helped General Cable optimize its […]

Branding / Customer Segments / Growth Strategies / Manufacturers / Marketing / More Insights / Profitability

What’s the Value of a Manufacturer’s Brand?

David Gordon Posted On December 6, 2017

Over the past few months as we’ve sat in strategy development meetings with distributors, reviewed distributor purchasing information and talked to manufacturer reps and contractors we’ve seen a purchasing trend that is roiling the industry. The trend, which mirrors what […]

Associations / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing Groups / More Insights / Productivity / Technology

2018 NAED Eastern Recap & Observations

David Gordon Posted On November 28, 2017

Just before Thanksgiving we attended the NAED Eastern Region conference which was held at the Marriott Tampa Waterside (which is a good hotel for this meeting). The Eastern kicked-off the 2018 NAED Regional Conference schedule. The meeting had a reported […]

Industrial Market / Industry News / Manufacturers / More Insights / Pricing

Infrastructure Earnings: ABB, Encore, Littelfuse, Eaton

David Gordon Posted On November 8, 2017

Earnings season continued and since we’ve covered lighting, switchgear but only a couple of infrastructure companies, we thought we’d touch on a few more: ABB (T&B) From the earnings call with a focus on ABB Electrification, T&B and the US […]